#social-media-marketing

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audience-engagement
Axios
6 days ago
Deliverability

Stormy Daniels stands her ground in tense Trump trial testimony

Sharing content across different social platforms amplifies its reach and engagement potential. [ more ]
Social Media Explorer
2 weeks ago
Marketing

4 Social Media Tips for Attracting Those in the Logistics Industry - Social Media Explorer

Effective content strategy is crucial regardless of the industry, focusing on the latest news and trends to attract the target audience. [ more ]
Forbes
3 weeks ago
Marketing

Turn Your Social Media Followers Into Fans

Social media is not just about gathering followers, but transforming them into loyal fans who are active advocates for your brand. [ more ]
moreaudience-engagement
content-strategy
Social Media Explorer
1 week ago
Marketing

Mastering Social Media Marketing: Engaging Your Audience for Success - Social Media Explorer

Social media is crucial for businesses to connect with their audience and drive success through strategic marketing techniques. [ more ]
TechRepublic
1 month ago
Marketing

10 Ways to Build an Effective Online Presence for Your Business | TechRepublic

Social media is crucial for building an online presence.
Focus on quality content over quantity on social media. [ more ]
PR Daily
1 month ago
Marketing

Live from Ragan's Social Media Conference: Optimizing your short-form video content - PR Daily

Brands should establish an ownable identity to show truthfulness and diversity in their content.
On platforms like TikTok, leading with a strong hook is crucial to capture and retain the audience's attention. [ more ]
morecontent-strategy
Artificial intelligence
ZDNET
1 week ago
Artificial intelligence

Meta's new generative AI features make it easier to create ads - and they're free

Using Meta's generative AI tools can significantly ease the process of creating and editing ad content for businesses on social media platforms. [ more ]
The Drum
1 week ago
Artificial intelligence

Meta launches new AI-generated image and text features for advertisers

New AI-powered tools to assist brands in quickly creating social media marketing content while maintaining core messaging and aesthetic. [ more ]
Creative Bloq
3 days ago
Artificial intelligence

KFC finds a positive side to AI art fails

AI art generators may not always align with campaign goals, even for established brands like KFC. [ more ]
moreArtificial intelligence
user-generated-content
Social Media Explorer
6 days ago
Marketing

Social Media Marketing: Navigating Innovative Content Trends for 2024 - Social Media Explorer

Brands need to focus on authenticity and user-generated content to engage effectively with audiences in social media marketing. [ more ]
Inc.com
2 weeks ago
Marketing

How Marc Jacobs Cracked the Code for Going Viral on TikTok

Using creators for user-generated content can increase engagement and success on social media platforms, as seen with Marc Jacobs on TikTok. [ more ]
Blavity News & Entertainment
3 weeks ago
Marketing

This Beauty Founder Credits TikTok Shop For Putting Her On Track To Earn $6M In Monthly Sales - Blavity

Entrepreneurs are leveraging social media, specifically TikTok, for significant business growth and sales increase. [ more ]
moreuser-generated-content
engagement
Lindsey Gamble
1 week ago
Marketing

Pinterest Reveals Collages Content Is Driving More Engagement THan Standard Pins - Lindsey Gamble

Collages on Pinterest drive high engagement, with users 3 times more likely to save collage pins, and nearly 70% of creators being Gen Z. [ more ]
Axios
1 week ago
Deliverability

What's driving the rise in sabbaticals

Encouraging sharing of news content on multiple social media platforms can help reach a wider audience and increase engagement. [ more ]
moreengagement
digital-marketing
Forbes
2 weeks ago
Marketing

Council Post: Strategies For Authentic Connection And Marketing Success: Speaking Gen Z In Your Marketing

To effectively engage with Generation Z, businesses must adopt a nuanced approach that resonates with the multifaceted nature of their digital lives. [ more ]
Phys
3 weeks ago
Marketing

Staying on trend: Research dives into aligning social media skills development to industry expectations

Teaching social media marketing requires constant updates due to the fast-changing industry landscape. [ more ]
Buffer: All-you-need social media toolkit for small businesses
3 weeks ago
Marketing

A Beginner's Guide to Social Media for Solopreneurs

Solopreneurs often face the challenge of balancing their craft with marketing to scale up successfully using social media. [ more ]
AWeber
3 weeks ago
Marketing

Best Linktree alternatives for driving traffic, conversions, and sales | AWeber

A link in bio landing page can help social media followers convert into paying customers. [ more ]
moredigital-marketing
engagement
Social Media Explorer
4 weeks ago
Marketing

Exploring the Best Social Media Platforms for Social Media Marketing in 2024 - Social Media Explorer

Social media marketing is crucial for brand visibility and engagement, evolving with new opportunities and challenges in 2024. [ more ]
Fingerlakes1.com
1 month ago
Growth hacking

Unlocking Success: How to Buy YouTube Live Views and Skyrocket Your Channel Engagement | Fingerlakes1.com

Understanding the importance of views on YouTube for channel growth and success.
Consider buying YouTube live views to boost engagement and credibility. [ more ]
moreengagement
audience-engagement
AWeber
1 month ago
Marketing

How to increase brand awareness on social media | AWeber

Brand awareness on social media can lead to increased reach, credibility, conversions, web traffic, and sales.
Standing out on social media is crucial in a crowded space with billions of daily uploads. [ more ]
Black Enterprise
1 month ago
Social media marketing

How Do You Know If You Are Effective On Social Media?

Consistency is key in building an audience on social media.
Tailor your content to each platform based on your expertise and audience. [ more ]
London Business News | Londonlovesbusiness.com
1 month ago
Marketing

How to get your first 1,000 followers on TikTok

TikTok's large audience, with over 50 million daily active users, attracts marketers aiming for visibility.
Having a thousand followers on TikTok can unlock exclusive features and boost profile visibility significantly. [ more ]
moreaudience-engagement
digital-marketing
Forbes
1 month ago
Marketing

Council Post: Five Tactics To Promote Your Book And Thought Leadership Online

Utilize digital marketing for book promotion to reach a wider audience online.
Invest in a dedicated team for online book sales and discoverability. [ more ]
Shopify
1 month ago
Marketing

21 Types of Marketing to Promote Your Brand (2024) - Shopify

Different types of marketing include B2B and B2C, each appealing to different target audiences.
Marketing strategies aim to engage, inform, and attract customers through various channels like social media and influencer marketing. [ more ]
moredigital-marketing
user-generated-content
Social Media Today
1 month ago
Web design

8 Tips To Boost Your Facebook Page Engagement [Infographic]

Post native videos
Engage meaningfully and use user-generated content [ more ]
Social Media Today
1 month ago
Web design

8 Tips to Boost Your Facebook Page Engagement [Infographic]

Post native videos for engagement
Leverage user-generated content for more interaction [ more ]
moreuser-generated-content
ABC News
1 month ago
Artificial intelligence

AI influencers explode on social media. Some are controlled by teens

AI-generated influencers are becoming popular for driving revenue on social media.
The digital human economy is projected to become a $125 billion market by 2035. [ more ]
Forbes
1 week ago
Marketing

Council Post: Brand Marketing: Your Video's Gone Viral; Now What?

Marketers facing viral posts should assess sentiment, engage positively, follow platform-specific algorithms, and post consistently for sustained success. [ more ]
Hubspot
in 1 month
Marketing

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

Building strong online communities across social media platforms is crucial for brand success. [ more ]
Shopify
5 days ago
Marketing

How To Go Viral on TikTok: 16 Proven Ideas (2024) - Shopify

TikTok's unique algorithm allows anyone to go viral, essential for ecommerce brands [ more ]
Buffer: All-you-need social media toolkit for small businesses
2 days ago
Marketing

LinkedIn SEO: How to Optimize Your Account in 2024

Social media search is crucial for marketers, with LinkedIn SEO becoming increasingly important for visibility and discoverability across search engines. [ more ]
Creative Bloq
5 days ago
Marketing

Adidas just committed a massive social media fail

Sports brands face challenges balancing performance and fashion.
Brands should be cautious in their social media responses to negative feedback. [ more ]
New York Post
6 days ago
Marketing

Plan out your social media content with this $50 subscription to UNUM Pro

UNUM Pro offers a comprehensive social media planning and preview tool for a one-time payment under $50, boasting powerful AI capabilities. [ more ]
Social Media Explorer
1 week ago
Social media marketing

How To Choose the Right TL Trade Show Display for Your Social Media - Social Media Explorer

TL Trade Show Displays are effective marketing tools with customizable features and interactive elements to attract and engage attendees.
Social media plays a significant role in enhancing trade show experiences by creating buzz before, during, and after the event. [ more ]
PR Daily
1 month ago
Social media marketing

How Hubspot brings it all together on Thread - PR Daily

Threads is seen as an alternative to Twitter and Instagram, attracting social media marketers like Hubspot.
Threads serves a younger demographic, leaning towards Gen Z and Millennials, requiring a unique strategy different from Twitter. [ more ]
Forbes
5 days ago
Marketing

How To Repurpose Content For All Your Social Media Platforms

Repurposing content for social media platforms can save time and maximize reach. [ more ]
ShareLink Tool
6 days ago
Marketing

Insiders Exclusive - ShareLink Tool

ShareLink Tool enables effortless sharing of links on major social networks with customization options and support for various platforms. [ more ]
The Conversation
2 days ago
Marketing

Want to be an influencer? Our research shows what you need to know first

Influencer industry can be challenging and poorly paid. [ more ]
EMARKETER
1 day ago
Marketing

Marketers confident in LinkedIn's ability to deliver positive ROI

LinkedIn is the top social platform most marketers worldwide believe will provide a positive ROI. [ more ]
Forbes
9 hours ago
Marketing

How Taylor Swift's Marketing Genius Can Inspire Your Business Strategy

Incorporate Taylor Swift's marketing style: authenticity, storytelling, personalized engagement to enhance brand loyalty. [ more ]
Fast Company
1 week ago
Marketing

Movie theaters hope a TikTok-ready 'Twisters' booth will be this summer's 'Barbie' box

Creating unique and interactive lobby displays can drive social media buzz, enhancing movie marketing and box office success. [ more ]
NKyTribune
1 week ago
Marketing

Aviatra Accelerators May 11 Masterclass to focus on helping women entrepreneurs grow digital marketing - NKyTribune

Attendees can gain actionable strategies from top social media experts in Aviatra Accelerators' Social Savvy Masterclass. [ more ]
Adweek
1 week ago
Marketing

The Kentucky Derby Rode Social Media to Gen Z Success

The Kentucky Derby is attracting a younger audience through social media and collaborations with popular figures. [ more ]
London Business News | Londonlovesbusiness.com
1 week ago
Marketing

Are you spending too much time chasing likes instead of sales?

Likes don't pay the bills; focus on creating relevant value-driven content and engaging with other users for effective social media marketing. [ more ]
The State
2 weeks ago
Marketing

Thousands of South Carolinians, like me, owe their livelihoods to TikTok | Opinion

TikTok ban will harm small businesses, including Sparks of Joy Co. [ more ]
Lifewire
2 weeks ago
JavaScript

8 Ways to Go Viral on YouTube

Having a clickable headline and thumbnail is crucial for a video to go viral on YouTube. [ more ]
Entrepreneur
2 weeks ago
Marketing

How to Boost Your Business's Visibility in Local Search Results | Entrepreneur

Local listing marketing and social media are vital for businesses to enhance visibility and market share.
Consistent NAP (Name, Address, Phone Number) information is crucial for maintaining authenticity and credibility across platforms. [ more ]
Geeky Gadgets
2 weeks ago
Marketing

Deals: UNUM Pro Lifetime Subscription

UNUM is a comprehensive social media tool for managing and enhancing content creation and scheduling across various platforms. [ more ]
Shopify
2 weeks ago
Marketing

10 Most Popular Social Media Platforms in 2024 [Apr 2024 Update] - Shopify

Facebook has the largest user base among social media platforms with 3.1 billion users worldwide in 2024. [ more ]
SheKnows
2 weeks ago
Marketing

Glen Powell Thinks Sydney Sweeney Has A Future in PR After Her Marketing Move for 'Anyone But You'

Sweeney used unconventional marketing tactics to promote 'Anyone But You,' leveraging TikTok and Instagram trends. [ more ]
The New Yorker
2 weeks ago
Marketing

The Dada Era of Internet Memes

Chinese factory creates viral social media campaign for niche product. [ more ]
WE AND THE COLOR
3 weeks ago
Graphic design

A Brand & Mood Board Social Media Presentation Template

Mood boards are essential visual tools for brands to attract the target audience and make a lasting impression. [ more ]
WE AND THE COLOR
4 weeks ago
Graphic design

How to Create Brand Sheet Presentations for Social Media Stories & Reels with Templates

Visual content is crucial for brand engagement on social media platforms in the digital age. [ more ]
WhoWhatWear
3 weeks ago
Marketing

Mandy Lee @oldloserinbrooklyn on the Impact of Her #75HardStyleChallenge

Mandy Lee transitioned from a tech analyst to a successful fashion content creator on TikTok with over half a million followers. [ more ]
www.housebeautiful.com
3 weeks ago
Design

Bilal Rehman Wants You to Have Big Design Energy

Bilal Rehman's unconventional career path led to huge success online through social media promotion by his sister. [ more ]
eLearning Industry
3 weeks ago
Marketing

Payroll Leads: How To Get More Leads For Your Payroll Business

Utilize social media, email marketing, SEO, and content creation to generate leads for payroll services. [ more ]
jeffbullas.com
3 weeks ago
Marketing

Mastering Facebook Ads: Learn How To Maximize Your ROI and Build a Powerful Brand - jeffbullas.com

Facebook Ads on the largest social platform provide precision targeting and diverse ad formats for successful marketing campaigns. [ more ]
Lindsey Gamble
3 weeks ago
Marketing

John Deere Is Searching for Its First-Ever Chief Tractor Officer - Lindsey Gamble

John Deere offering $192,300 contract for Chief Tractor Officer to manage social media presence. [ more ]
MarTech
3 weeks ago
Marketing

As lead gen grows on social media, marketers discuss what's working | MarTech

Marketers debate quantity vs. quality in lead generation, with social media proving valuable for connecting with purchase-minded consumers. [ more ]
Digiday
3 weeks ago
Marketing

As draft puts WNBA in spotlight, the NBA is speeding up ballplayers' transition to creators

NBA sees players as influencers in marketing, using Greenfly to provide media assets for social media growth. [ more ]
Social Media Today
4 weeks ago
Marketing

X Announces New Info Session for Advertisers

Attending info sessions may offer valuable insights despite repetition. [ more ]
Social Media Today
4 weeks ago
Marketing

X Announces New Info Session for Advertisers

Attending info sessions may offer new valuable insights amid common content. [ more ]
Forbes
4 weeks ago
Marketing

Council Post: Mastering Modern Marketing: Strategies For Today's Business Landscape

Effective marketing strategies are crucial for business growth and brand awareness in today's digital landscape. [ more ]
Entrepreneur
3 weeks ago
Marketing

John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator | Entrepreneur

John Deere is looking for a Chief Tractor Officer to create social media content targeting younger consumers. [ more ]
The US Sun
4 weeks ago
Marketing

North West set to make jaw-dropping amount from every TikTok post

North West can potentially earn up to $30,134.75 per TikTok video and gained 700,000 followers in a short time.
North's estimated TikTok salary is around the average American salary after two videos, surpassing her cousin's earnings. [ more ]
Digiday
4 weeks ago
Marketing

Publishers test new TikTok feature that adds links to organic videos

TikTok is testing links for publishers' organic videos to drive onsite traffic. [ more ]
Digiday
4 weeks ago
Dining

TikTok presiona a las marcas a publicar fotos en lugar de videos

TikTok is evolving into a full-fledged photography platform with features like Photo Mode and Carousel, attracting brands for engagement. [ more ]
Creative Bloq
1 month ago
Marketing

The best adverts of the 2010s

The rise of mobile internet in the 2010s changed advertising, leading to social media, influencer, and viral video ads, with a focus on global and socially conscious messaging. [ more ]
Restaurant Dive
1 month ago
Marketing

Applebee's taps NFL star as undercover server to promote new burger

Applebee's partners with Team Whistle on sports marketing to promote new Whole Lotta Bacon Burger, engaging sports fans through content and social media. [ more ]
Entrepreneur
1 month ago
Marketing

Save Big and Get This Pro Collage App for $39.99 | Entrepreneur

Social media marketing can generate significant returns, utilizing tools like Pic Stitch to create engaging visual content. [ more ]
The IP Law Blog
1 month ago
Marketing

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 2

Safeguard your brand in social media marketing by understanding legal risks like IP infringement and FTC guidelines compliance. [ more ]
Adweek
1 month ago
Marketing

Reddit's CMO Busts Platform Myths

People appreciate brands on Reddit when they engage authentically and relevantly, leveraging contextual targeting for success. [ more ]
TechCrunch
1 month ago
Music

Taylor Swift's music is back on TikTok, despite platform's ongoing UMG dispute | TechCrunch

Taylor Swift's music returns to TikTok after a licensing dispute with Universal Music Group.
UMG accused TikTok of trying to bully them into a lesser deal, impacting emerging artists' music presence on the platform. [ more ]
www.prdaily.com
1 month ago
Marketing

By the Numbers: The posts that get the most engagement on LinkedIn

Visuals are crucial for standing out on LinkedIn, with videos and multiple images driving higher engagement.
Short and concise captions, along with polls, can boost overall impressions on LinkedIn. [ more ]
Berlin Startup Jobs
1 month ago
Berlin

Job Vacancy: Pflicht-Praktikant (m/w/x) im Bereich Influencer- und Social Media Marketing bei All That Matters Consulting GmbH // All That Matters GmbH | Internships Jobs | Berlin Startup Jobs

Opportunity to work on marketing strategies for well-known companies like dm and Just Spices.
Hands-on experience in developing and implementing social media marketing strategies. [ more ]
Adweek
1 month ago
Marketing

The Social Playbook Is Dead. Long Live the Social Philosophy

Playbooks limit creativity on social media platforms by inhibiting flexibility and spontaneity.
A clearly defined philosophy is more effective than a playbook for successful brand building online. [ more ]
Adweek
1 month ago
Marketing

Taco Bell Takes Over Social Media Because It Doesn't 'Borrow Cool'

Taco Bell's successful social media presence is attributed to authentic engagement with consumers.
CMO Taylor Montgomery emphasizes the importance of aligning with consumer interests and maintaining an authentic brand image. [ more ]
Adweek
1 month ago
Marketing

Duolingo's Masterminded Social Listening Tactics

Duolingo's social media success is driven by listening to the community and focusing on resonating content.
Duo, Duolingo's mascot, originated as a meme created by the audience, showcasing the power of community engagement. [ more ]
Vogue Business
1 month ago
Marketing

What Meta's news ban means for brands and influencers

Publishers are diversifying to other platforms due to potential loss from platform bans.
Fashion industry is reconfiguring marketing strategies and distribution due to changing platforms. [ more ]
Dailycaller
1 month ago
Marketing

Top 4 Platforms to Purchase Likes in 2024

Reputable platforms offer to buy Instagram likes for enhanced online presence
Instagram likes play a crucial role in boosting visibility and engagement on the platform [ more ]
The Drum
1 month ago
Liverpool FC

Virgil van Dijk tells of his love of Liverpool in Expedia campaign

Expedia partners with Virgil van Dijk for 'Finding Liverpool' travel series.
JĂĽrgen Klopp set to star in upcoming installment for Expedia campaign. [ more ]
Hubspot
1 month ago
Marketing

The Ultimate Guide to Instagram Influencer Marketing for Brands

Influencer marketing has evolved into a significant marketing tactic with a projected industry worth of $24 billion by 2025.
Instagram is a key platform for influencer marketing, offering high ROI and audience growth potential. [ more ]
Fstoppers
1 month ago
Marketing

How Behind-the-Scenes Content Can Transform Your Photography Business

Utilize behind-the-scenes content to engage clients and differentiate
Various methods for producing behind-the-scenes content regardless of budget [ more ]
The Drum
1 month ago
Marketing

Skeptical CMOs are wrong - social media marketing is a powerful tool

Social media is a crucial part of modern marketing mix, not a distraction from traditional marketing.
Social media serves as an insights engine, guiding creative projects and helping understand diverse consumer cohorts. [ more ]
Fingerlakes1.com
1 month ago
Marketing

Seneca County Chamber of Commerce to host social media marketing seminar | Fingerlakes1.com

Chamber University event on Social Media Marketing on April 30 to empower business owners.
Insights on leveraging social media tools and strategies for brand visibility. [ more ]
BikeMag
1 month ago
Bicycling

Rider's Pedal Breaks Off In Hilarious Video

Bikes parts can fail, leading to dangerous situations.
Pi Salo, a young Instagram creator, experienced a pedal failure, but remained optimistic. [ more ]
The Drum
1 month ago
Marketing

The Drum

High-speed Internet fuels multimedia content online
Stock music enhances marketing content cost-effectively [ more ]
Social Media Explorer
1 month ago
Marketing

7 Social Media Tips to Reach People Looking for Beauty Services - Social Media Explorer

Choosing the right social media platforms is crucial for reaching the desired customer base.
High-quality visuals and educational content are essential for engaging customers in the beauty industry. [ more ]
Practical Ecommerce
1 month ago
Marketing

A Better Ecommerce Newsletter

Email marketing has a significant return on investment, with some surveys showing up to $40 for every $1 invested by 2024.
Merchants should shift from offering discounts to providing informative content in email marketing to encourage engagement and purchases. [ more ]
Time Out London
1 month ago
London

This legendary Bristol sandwich shop is coming to London

Sandwich Sandwich, a Bristol-born sandwich shop, known for its imaginative and delicious menu, is opening in London this spring.
The family business has gained success through social media, catering services, and accolades, with plans for expansion in London. [ more ]
Geeky Gadgets
1 month ago
Marketing

How to Use Google Gemini for Supercharged Social Media Marketing

Google Gemini offers unique features like multimodal understanding and coding capabilities for social media marketing.
Gemini can revolutionize social media marketing by assisting in content ideation, creation, and engagement strategies. [ more ]
www.counterpunch.org
1 month ago
Marketing

Moving in Silence and the Business of Being Anti-Social Media

Moving in silence applies to both individuals and companies in online spaces.
Less social media presence can sometimes lead to increased marketing attention for brands. [ more ]
TheStreet
1 month ago
Marketing

Sephora is suddenly abandoning a major market

The beauty market is rapidly changing due to social media influence.
Successful beauty brands leverage social media for marketing and engaging with customers. [ more ]
Buffer: All-you-need social media toolkit for small businesses
1 month ago
Marketing

What Is Link In Bio?

A link in bio directs followers to a separate website. Influencers and businesses often include this link in their social media bios.
A link in bio tool like Start Page can help drive traffic to important content, track views, and enhance social media marketing strategies. [ more ]
Quartz
1 month ago
Tech industry

Tesla's Facebook and Instagram ads might just be Elon Musk's cry for help

Tesla reenters Facebook and Instagram ads after an absence due to skepticism towards advertising.
Tesla has faced challenges including a drop in EV demand, competition in China, and stock market performance. [ more ]
www.housingwire.com
1 month ago
Marketing

These LOs are TikTok sensations. They call a potential ban unfortunate

Loan officer Scott Betley is not worried about TikTok ban; has achieved significant success using the platform.
NFM Lending's Influencer Division, led by Betley, has generated substantial leads and volumes through social media, primarily TikTok. [ more ]
Shopify
1 month ago
Marketing

How To Boost Your Business With Instagram Reels (2024) - Shopify

Instagram Reels faced initial skepticism but gained popularity.
Instagram Reels can significantly boost visibility for businesses. [ more ]
The Drum
1 month ago
Marketing

Why Krispy Kreme jumped at the chance to collab with PrettyLittleThing

Krispy Kreme collaborates with PrettyLittleThing for brand rejuvenation and relevance through innovative products and social media marketing. [ more ]
Shopify
1 month ago
Marketing

How To Create a Social Media Marketing Strategy: 10 Steps to Success (2023) - Shopify

Creating a social media marketing strategy gives purpose to social media efforts and helps in driving business goals.
Defining clear goals is crucial for a successful social media strategy to serve as a benchmark for tracking performance. [ more ]
Joinstatus
1 month ago
Marketing

Social Media Keyword Research: How to Rank for the Right Terms

Keyword research is crucial for social search ranking.
Auditing competitor social profiles can reveal valuable keyword insights.
Use social media keyword research tools for confirmation. [ more ]
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