Is your 2024 marketing strategy really prepared for cookie and election disruption?
Marketers face challenges with the demise of third-party cookies and the 2024 election impact, emphasizing the need to focus on first-party data and strategic partnerships. [ more ]
Retail Media Search Is Where Intent and Discovery Will Merge
Search advertising, particularly on retail platforms like Amazon, is witnessing significant growth and evolution, allowing retailers and brands to move up the funnel towards discovery. [ more ]
I was living paycheck to paycheck but now I make more than 3k a week
A woman shares how digital marketing and digital products help her earn thousands of pounds a week while working only one to two hours per day. [ more ]
Decoding generative AI: Top LLMs and the app ecosystems they support | MarTech
The approach to selecting technology tools for marketing tasks remains similar, but the landscape of marketing tools, particularly AI tools, has evolved significantly. [ more ]
Campaign Management: Strategies & Tools for Success in 2024
Campaign management is crucial for reaching business goals efficiently in the digital world, acting as a guide to navigate the online landscape and optimize resources. [ more ]
Buffer: All-you-need social media toolkit for small businesses
HubSpot reported Q1 earnings above estimates, with mixed outlook for stock - profit exceeded, revenue fell short. Company focuses on digital marketing for customer conversion. [ more ]
Denver marketing company sets sights abroad - Denver Business Journal
Screen Pilot, a Denver-based digital marketing firm, has developed a digital marketing platform that significantly boosts conversion rates for hotels and resorts through its 'secret sauce'. [ more ]
Decoding the Digital Marketing Dilemma-HubSpot, Mailchimp, or beehiiv?
Businesses need top-tier digital marketing tools like Mailchimp, HubSpot, or beehiiv for newsletter creation, scheduling, and analytics to navigate the competitive marketing landscape. [ more ]
The Drum Live: Viral sage Adam Clyne's dos and don'ts for brands on social
Brands navigating real-time social media must balance risk and reward by staying agile to engage in cultural conversations with poise and resonance. [ more ]
Council Post: Achieving Growth: Overcoming The Obstacles Of Digital Marketing
Digital marketing scaling is vital for businesses to expand reach, revenue streams, and market position through diversified channels, efficient processes, technology adoption, and organizational culture. [ more ]
Mastering digital marketing: 10 tips for promoting your new retail website
Understanding digital marketing is crucial for new online store success. Digital marketing levels the playing field, even for small businesses. [ more ]
Ankit has a strong background in digital media advertising and currently leads a company specializing in providing digital media solutions to education sector advertisers. [ more ]
The role of financial category expertise in mastering the finance industry
Success in digital marketing thrives on industry expertise within a strong team like Fintech Digital, which excels in financial marketing strategies and compliance. [ more ]
20 things you don't know about me: Stephanie Poulin, owner of Happy Brands
Stephanie Poulin founded Happy Brands Co. out of a layoff, recognizing the need for affordable, quality marketing services for small businesses. [ more ]
Council Post: Strategies For Authentic Connection And Marketing Success: Speaking Gen Z In Your Marketing
To effectively engage with Generation Z, businesses must adopt a nuanced approach that resonates with the multifaceted nature of their digital lives. [ more ]
Now That Country Has Gone Digital, So Has the Corner Office at Some Nashville Labels
Annie Ortmeier's focus on Scotty McCreery's online presence led to significant growth in his email list, streaming numbers, and online followers. [ more ]
Google Wants to Show You More YouTube Ads When You Pause Videos
Pause Ads on YouTube are unskippable advertisements that play when a video is paused, driving strong Brand Lift results and premium pricing from advertisers. [ more ]
Online Marketing: How To Create an Online Marketing Strategy (2024) - Shopify
Online marketing involves various strategies and techniques to promote businesses through the internet, including paid and organic approaches. [ more ]
It should be obvious at this point, but if the internet goes wild for your brand, embrace it
Accidental viral marketing can significantly impact a brand's visibility and may lead to increased engagement and interest in products or services. [ more ]
In a competitive digital landscape, B2C marketers face challenges like budget constraints, Google algorithm updates, staying relevant, and inflation affecting overhead. [ more ]
How to Have Fun Online: Phoebe Philo Leads the Way
The fashion industry is increasingly influenced by social media algorithms and instant viral moments, with brands adapting to this digital landscape for marketing strategies. [ more ]
PR Daily's Social Media & Digital Awards Class of 2024 finalists announced - PR Daily
The Social Media & Digital Awards recognize outstanding work in digital marketing and social media, showcasing professionals and their impactful campaigns. [ more ]
Why This Niche Marketing Approach is the Key to Business Growth | Entrepreneur
Brandformance integrates branding and performance marketing to measure strategy effectiveness and align with data-oriented results for better ROI in the digital marketing landscape. [ more ]
Los poetas torturados' de Taylor Swift llegan con un bombardeo promocional
The promotion of Taylor Swift's new album involved a multipronged marketing strategy incorporating various platforms and collaborations to engage fans successfully. [ more ]
Selecting the right digital marketing company, like W3era, with a personalized approach is crucial for achieving business success in the digital age. [ more ]
Gen Z values brand authenticity and wants to actively participate in brand marketing efforts, especially through engaging and customizable sonic assets. [ more ]
Group Black acquires Galore Media, specializing in beauty, pop culture, and fashion content. Plans to enhance content offerings for diverse audiences. [ more ]