UX design
fromMedium
2 hours agoWho are we really designing for?
Designing effectively requires distinguishing between the individual User and the collective Customer.
Santa Cruz de Tenerife is one of the most idyllic cities in the Canary Islands. At its heart stands the jewel - the Auditorio. It's a place where talent from both worlds, New and Old, comes together. A theatre, opera, dance, and music heaven.
If you ask Claude to generate a web page for you, there is a high chance you will get a very generic output. The page serves a functional purpose, but it's not very appealing. You can see that this design clearly serves the functional purpose, but doesn't look very appealing.
Google recently released a new AI model, Gemini 3.1, that demonstrates great results in UI and web design tasks. I've already tested this model for web design tasks and in this article, I want to experiment with Gemini 3.1 and generate UI for a mobile application.
Instructions I created. Instructions I am continuing to hone - instructions that required me to study my own old essays, identifying what I do when I write. The sentence rhythms. The way I move between timescales. The zooming in and out from concept to detail. The instructions tell Claude how I would like ideas composed. I pull together concepts and experiences from my lived expertise to formulate a point of view - in this case, on this new AI technology.
Static images don't show motion. You can't inspect real product structure. You don't see how interfaces evolve over time. You rarely understand what actually works in production. So I decided to go deep. I reviewed every major design reference platform I could find - not just the popular ones - and analyzed how they actually help in real-world work. The conclusion?
Design tokens are all your design decisions, that define a design system's aesthetic properties, everything from colors and font sizes to spacing units and border radii. They are the modern evolution of hard-coded values. They are stored in a central, platform-agnostic repository, establishing a single source of truth for your entire digital product suite. This central management allows teams to consume the exact same design values across all platforms (web, native apps, documentation).
Everything you need to know in development & design this week, rounded up for you (Week 4, 2026). You'll find the most essential things right now: JavaScript & CSS libraries, useful code snippets, crucial web dev news & resources, curated AI tools, free design assets, and plenty of other good stuff we found! Highlights: 2026 Tech Stack Refresh! Dive into updated "Top 10" lists for Off-canvas menus, responsive dropdowns, fullscreen navs, and more to get your projects ready for the year ahead.
Something's been slowly shifting in the design zeitgeist. I've been watching my feed on X and the vibe has changed. More and more, I see designers sharing finished experiments or prototypes they coded themselves, rather than static Figma files. Moving from working on a canvas to talking to an LLM. The conversation isn't "here's a design I made" anymore... it's "here's something I shipped this afternoon."
One skill separates good designers: the ability to clearly articulate their intention. No matter what tool you use, whether it's a traditional UI design tool like Figma or Sketch or AI tools like Figma Make, your ability to explain what you want to see accounts for 50% of your design success. The other 50% comes from your hard and soft skills. When it comes to AI-powered design, your ability to write decent prompts will have a direct impact on the quality of your design. In this guide, I want to share some specific tips and tricks that you can use for Figma Make to maximize the output.
In Andor, I got chills when Mon Mothma warns the senate of a chilling truth: When we let noise, conformity, or fear dominate, we lose sight of what matters. We risk allowing the loudest voices, often the safest, the most predictable, to drown out individuality, identity, and truth. To me, this line... This line echoes a growing tension I feel in content design.
To be honest, for many years, I was mostly reacting. Life was happening to me, rather than me shaping the life that I was living. I was making progress reactively and I was looking out for all kinds of opportunities. It was easy and quite straightforward - I was floating and jumping between projects and calls and making things work as I was going along. Years ago, my wonderful wife introduced one little annual ritual which changed that dynamic entirely.
Teams often use customer and user interchangeably until it breaks alignment. Here's how separating the two clarifies research, prioritization, and messaging across B2C, B2B, and B2B2C products.