Instrument is a design and technology company that simplifies complex creative problems through interconnected and scalable design systems. The work centers on novelty and on pursuing creative solutions that have not yet been uncovered. Clients include Spotify, Google, and Ōura. The company’s guiding ethos is staying alive at the edge of what is possible, where business problems meet design and technology solutions that nobody has tried yet. Founded in 2005 by Justin Lewis, Vince Laveccia, and JD Hooge, the company maintains a core belief that design and technology are inseparable. Design, technology, brands, and business function as both inputs and outputs within its process.
"From the inside out, the design and technology company works to simplify complex creative problems - working for the likes of Spotify, Google and Ōura - through interconnected and scalable design systems. At the centre of Instrument's work is novelty and the pursuit of creative solutions that haven't yet been uncovered."
""We've always been most alive at the edge of what's possible," Instrument CCO, Nishat Akhtar, says, "where a business problem meets a design and technology solution that nobody's tried yet.""
"Having been founded in 2005 by three friends - Justin Lewis, Vince Laveccia, and JD Hooge - Nishat explains how the trio's core belief that design and technology were inseparable has not only stood the test of time, but is a testament to how ahead of the game Instrument has always been."
"It's perhaps more fair to say that Instrument sits at a crossroads, rather than an intersection; design, technology, brands and business are both its output and input, fundamental elements of Instrument's practice and, importantly, its process."
#design-systems #design-and-technology #creative-innovation #brand-and-business-strategy #scalable-systems
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