Online marketing

Online marketing

Amazon Ads introduces three new interactive video ad formats before upfront presentation. [ more ]

Updates on Instagram ranking and recommendations favor smaller creators by highlighting original content and removing reposted material. [ more ]

Ecommerce revolutionized business with online sales in 1994, leading to a $8 trillion global market by 2026. [ more ]

Digital video is set to surpass linear ad spend at IAB NewFronts, focusing on enhancing video experiences for consumers and leveraging AI technology for better reach. [ more ]

Upskilling and retraining are more accessible thanks to technology. [ more ]

By 2032, the global consumer packaged goods (CPG) market is estimated to reach $3.17 trillion, emphasizing the significant increase in digital CPG sales. [ more ]

Instagram is changing its algorithm to boost smaller creators and reduce aggregator content. [ more ]

YouTube, under Alphabet, is testing new ad formats like pause ads for increased revenue and brand lift. Tightening restrictions on ad blockers to support creators. [ more ]

Meta Platforms Inc. (META) faces setbacks due to malfunctioning AI-powered ad tools, causing wasted ad budgets and decreased sales.

Businesses are reconsidering advertising strategies on Meta's platforms due to recurring glitches and lack of transparency about performance issues. [ more ]

Google updates policy to combat AI-generated porn [ more ]

Social media is crucial for businesses to connect with their audience and drive success through strategic marketing techniques. [ more ]

Social media managers are crucial for connecting brands with their audience. The rise of social media platforms has created new opportunities for marketing and job roles. [ more ]

45% of marketers prioritize frequency capping on ad-supported streaming platforms. [ more ]

YouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu. [ more ]

Google updates ad policy to ban deepfake pornography services. [ more ]

YouTube introduces simplified ad campaign option in YouTube Studio to promote videos more easily. [ more ]

Instagram is boosting original content visibility by penalizing content aggregators. [ more ]

TV and streaming ad sellers aim to prove business outcomes for ad effectiveness. [ more ]

UK public-service broadcasters collaborate on Freely streaming service. [ more ]

Warner Bros. Discovery utilizes programmatic guaranteed through WBD Connect to consolidate ad inventory across multiple publishers and reach global audiences. [ more ]

Diversifying traffic sources is crucial for website owners to avoid relying solely on search engines like Google for site visitors. [ more ]

Brands emphasize emerging tech, audience engagement, unique content, and metrics at Digiday Media Awards. [ more ]

Americans are concerned about big tech's impact on politics and society, with Republicans more critical of social media than Democrats. [ more ]

YouTube may introduce ads that pop up when users pause videos, aiming to increase brand lift and revenue. [ more ]

New features in PMax beta for high-value customer acquisition and customer retention. Detailed demographics, budget pacing insights, IP exclusions, and Final URL expansion now available for advertisers. [ more ]

Creating viral videos involves art, strategy, and technical skill, emphasizing understanding the audience and utilizing accessible tools for effective storytelling and promotion. [ more ]

CMOs struggle with excessive marketing jargon when communicating with other c-level executives, affecting their tenure and effectiveness in the role. [ more ]