On August 11, 1994, a compact disc exchanged hands during the first ever online sale. This transaction would mark an important shift in the way we shop and do business. It was the birth of ecommerce, the buying and selling of goods and services online.
Today, ecommerce is powered by a massive ecosystem of technologies and digital platforms from website builders to payment gateways to social media sales channels. It continues to grow, with global ecommerce sales projected to reach $8 trillion and account for 23.6% of all retail activity by 2026.
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