Freely, the streaming service backed by the UK's major broadcasters (the BBC, ITV, Channel 4 and Channel 5) launched on Tuesday. This marks the first time all of the UK's public-service broadcasters have collaborated in streaming.
Amazon Ads experienced a 24% growth between 2022 and 2023, attributing it to sponsored ads, reaching $47bn (£37.4bn).
Google strengthens ad partnerships with Disney, Paramount, and Warner Bros Discovery, offering more placement options for advertisers through its Display & Video 360 platform.
Ad industry reactions to Google's third party cookie deprecation delay and insights on Gen AI's impact are discussed in recent articles.
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