Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars
Briefly

from Digiday1 week ago
These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe.
Digidayhttps://digiday.com/media/warner-bros-discovery-sport-and-cnn-international-create-marketplace-for-sports-and-political-ad-dollars/
Advertisers see these deals as a reliable way to reach audiences across multiple publishers in a single campaign at a fixed rate, helping publishers forecast ad revenue more accurately.
Digidayhttps://digiday.com/media/warner-bros-discovery-sport-and-cnn-international-create-marketplace-for-sports-and-political-ad-dollars/
"We've been working toward this point, whereby customers have a single point of entry to access those engaged audiences, since the start," said Mike Rich, head of international and U.K. ad sales at Warner Bros.
Digidayhttps://digiday.com/media/warner-bros-discovery-sport-and-cnn-international-create-marketplace-for-sports-and-political-ad-dollars/
Read at Digiday
[
add
]
[
|
|
]