CMOs have the fastest turnover in the c-suite, with an average tenure of only 3.3 years, affected by the complexity of their role compounded by the rise of mobile apps, social channels, website optimization, AI tools, and macroeconomic shifts.
The excessive use of marketing jargon and acronyms like performance marketing, revenue marketing, and CTR creates a communication barrier for CMOs with other executives, hindering their effectiveness in high-level discussions.
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