Meta's automated ad tools, such as Advantage Plus shopping campaigns, have malfunctioned since Valentine's Day, resulting in increased CPMs and failed sales, impacting small businesses.
Marketers criticize Meta for not being transparent about performance glitches and promoting Advantage Plus as an easy solution, contrasting with the reality.
Meta's denials of glitches despite clients experiencing high CPMs indicate a lack of accountability, causing mass uncertainty among advertisers.
Despite Meta refunding some affected businesses, reported glitches persist, with CPMs soaring, while Meta claims the tools are working as intended.
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