#gen-z

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#tiktok
Social media marketing
fromFast Company
21 hours ago

You're about to see a lot more alcohol on TikTok-and there's a reason

Malibu launched its first major TikTok campaign to connect with younger consumers through influencer partnerships and trendy content.
Social media marketing
fromFast Company
21 hours ago

You're about to see a lot more alcohol on TikTok-and there's a reason

Malibu launched its first major TikTok campaign to connect with younger consumers through influencer partnerships and trendy content.
Games
fromMashable
1 day ago

Seeing everyone play 'Tomodachi Life: Living the Dream' is giving me serious FOMO

Tomodachi Life: Living the Dream captivates players with its creative freedom and unhinged gameplay, appealing especially to Gen Z audiences.
Marketing
fromModern Retail
1 day ago

How Urban Outfitters co-creates campaigns with Gen Z

Gen Z requires brands to earn their attention through authentic engagement and co-creation of campaigns.
Coffee
fromTasting Table
1 day ago

There's A Reason Younger Generations Are Fanatical About Iced Coffee - Tasting Table

Gen Z prefers sweet, iced coffee drinks, with nearly 50% consuming specialty coffee daily, reflecting a trend towards personalization and individualism.
#millennials
fromFortune
3 days ago
Retirement

Milestones like marriage and parenthood are so delayed for millennials and Gen Z many of them are skipping out on life insurance, report finds | Fortune

Film
fromFast Company
1 day ago

Gen Z is suddenly spending more time in one place they used to ignore

Gen Z and millennials are significantly increasing movie theater attendance and spending compared to older generations.
Retirement
fromFortune
3 days ago

Milestones like marriage and parenthood are so delayed for millennials and Gen Z many of them are skipping out on life insurance, report finds | Fortune

Gen Z and millennials are delaying major life milestones due to financial constraints and prioritize immediate enjoyment over traditional financial commitments.
Relationships
fromwww.businessinsider.com
2 days ago

Americans say they are dating less as the average cost of a night out exceeds $200

The average cost of a date in the US has risen to $189, reflecting a significant increase in dating expenses among younger generations.
#euphoria
Careers
fromFast Company
1 week ago

No one is buying this 'Euphoria' scene where Maddy gets an amazing job in Los Angeles just by asking for it

The job-seeking scene in Euphoria's latest season is criticized for being unrealistic in today's job market.
Careers
fromFast Company
1 week ago

No one is buying this 'Euphoria' scene where Maddy gets an amazing job in Los Angeles just by asking for it

The job-seeking scene in Euphoria's latest season is criticized for being unrealistic in today's job market.
Education
fromPsychology Today
2 days ago

Kids Can Feel AI Hurting Them, They Have to Use It Anyway

Eighty percent of Gen Z believe AI will harm learning, yet confidence in using it has increased significantly over the past year.
Careers
fromFortune
2 days ago

'You feel radicalized': A Meta AI exec watched agents beat her top workers. Now she's built a nonprofit to help Gen Z find jobs before they disappear | Fortune

The job market is transforming as AI becomes essential, requiring workers to adapt and learn AI tools to remain competitive.
Apple
fromFortune
3 days ago

Apple's Steve Jobs told students to never 'settle' in their careers: 'If you haven't found it yet, keep looking' | Fortune

Apple's journey to a $4 trillion valuation was marked by challenges, but Steve Jobs emphasized the importance of loving one's work for true satisfaction.
#job-market
fromFortune
2 weeks ago
Higher education

Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: 'No one cares about the other stuff' | Fortune

Careers
fromwww.theguardian.com
3 days ago

Facing AI and a tough job market, gen Z turns to entrepreneurship: I have to prove myself'

Gen Z faces significant challenges in the job market, with high unemployment rates and competition from AI impacting entry-level opportunities.
Higher education
fromFortune
2 weeks ago

Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: 'No one cares about the other stuff' | Fortune

Gen Z questions the value of degrees as employers prioritize skills over traditional education.
Running
fromwww.theguardian.com
4 days ago

59,000 runners, 93,024 energy gels and 100m for charity: the London Marathon is booming

The London Marathon 2023 features a record 59,000 participants, highlighting a significant increase in interest, especially among young women.
Careers
fromEntrepreneur
4 days ago

Want a Successful Career? Amazon CEO Andy Jassy Has Some Blunt Advice for Gen Z Workers

Gen Z workers must start at the bottom, prove reliability, and embrace unglamorous work to achieve success.
Higher education
fromFortune
4 days ago

With entry-level jobs vanishing, Gen Z grads are ditching corporate America-piecing together careers with entrepreneurship, gig work and freelancing | Fortune

Gen Z graduates are increasingly pursuing unconventional employment paths due to a shrinking number of entry-level jobs in the AI age.
Books
fromTime Out New York
4 days ago

Literary events and pursuits have become very popular in NYC. What's fueling the trend?

Community-driven literary events in NYC are thriving, fueled by BookTok's influence and a desire for in-person connections among younger readers.
Marketing
fromRolling Out
4 days ago

Contender's founders are disrupting advertising for good

Robert Clifton Jr. and Dr. Kristian May Stewart launched Contender to create a fair exchange between brands and the diverse Gen Z audience.
Poker
fromwww.businessinsider.com
4 days ago

America's online gambling addiction is driving young people to bankruptcy court

Online sports betting is leading to significant financial distress among Gen Z and young millennials, resulting in increased bankruptcy filings.
Marketing
fromBusiness Matters
6 days ago

Luxury Marketing in Italy: What Has Changed and How to Communicate with a High-End Audience

The luxury market in Italy is transforming, focusing on experiences and emotional connections rather than just products.
fromInsideHook
6 days ago

For the "Beef" Press Tour, Oscar Isaac and Charles Melton Find Menswear Harmony

Isaac, a seasoned menswear titan, rolled up in a fiery eruption of tonal Celine - a slightly-oversized 'ultra red' dress shirt, tucked into single-pleat burgundy trousers, with a maroon sweater slung casually over his shoulders.
Television
Right-wing politics
fromwww.mediaite.com
5 days ago

Hasan Piker Sparks Fury With NY Times Podcast Praise of Theft and Justifying Murder: Immoral And Dangerous'

Encouraging theft and justifying murder of healthcare CEOs were discussed as responses to systemic violence in the healthcare system.
#ai
Education
fromFortune
1 week ago

Gen Z turning its back on AI isn't irrational - it's a verdict on everyone who failed them | Fortune

Gen Z feels failed by institutions regarding AI, with declining excitement and hope despite recognizing its potential for financial opportunities.
fromFast Company
1 week ago
Artificial intelligence

Influencer dubbed 'Sam Altman's worst nightmare' goes viral for breaking ChatGPT's brain, over and over again

fromTechCrunch
2 weeks ago
Artificial intelligence

Stanford report highlights growing disconnect between AI insiders and everyone else | TechCrunch

Public opinion on AI is increasingly negative, with growing anxiety about its impact on jobs, healthcare, and the economy.
Education
fromFortune
1 week ago

Gen Z turning its back on AI isn't irrational - it's a verdict on everyone who failed them | Fortune

Gen Z feels failed by institutions regarding AI, with declining excitement and hope despite recognizing its potential for financial opportunities.
Artificial intelligence
fromFast Company
1 week ago

Influencer dubbed 'Sam Altman's worst nightmare' goes viral for breaking ChatGPT's brain, over and over again

AI's reliability is questioned as viral videos expose its frequent mistakes, leading to growing anti-AI sentiment among Gen Z.
Artificial intelligence
fromTechCrunch
2 weeks ago

Stanford report highlights growing disconnect between AI insiders and everyone else | TechCrunch

Public opinion on AI is increasingly negative, with growing anxiety about its impact on jobs, healthcare, and the economy.
Careers
fromFortune
5 days ago

The Gen Z Pout and the Gen Z Stare are both a warning to Fortune 500 CEOs | Fortune

The 'Gen Z stare' reflects a cultural shift in workplace communication and expectations among younger employees.
Psychology
fromwww.theguardian.com
6 days ago

The psychic generation: why do a third of gen Z believe they have extrasensory perception?

30% of Gen Z believe they are psychic, attributing their experiences to heightened sensitivity rather than actual extrasensory perception.
Higher education
fromFortune
6 days ago

Elon Musk thinks college is 'basically for fun'-but his former Tesla HR chief tells Gen Z even their liberal arts degrees are more valuable than ever | Fortune

Valerie Capers Workman emphasizes the enduring value of higher education despite rising costs and job market challenges.
Golden State Warriors
fromFortune
6 days ago

Stephen and Ayesha Curry are coming for the sports drink market-and their kids were the first focus group | Fortune

Stephen and Ayesha Curry involved their kids in taste testing a new sports drink, leading to the relaunch of Plezi Hydration.
Digital life
fromFortune
6 days ago

Gen Z is doing (almost) everything right with money-and still getting burned | Fortune

Gen Z faces significant financial challenges but demonstrates improved saving and investing habits compared to previous generations.
Wellness
fromFortune
6 days ago

Craving work-life balance is a huge red flag, says Fortune 500 CEO-and like Barack Obama, he happily works through the weekends | Fortune

Work-life balance concerns may indicate dissatisfaction with one's job rather than actual hours worked.
Marketing
fromForbes
1 week ago

Virgin Red's Loyalty Playbook And An 18% Increase In Points Use

Virgin Red focuses on human connection and experiences rather than just transactional loyalty programs.
#career-development
Careers
fromFortune
1 week ago

Amazon CEO Andy Jassy tells Gen Z that if they want to be successful, they have to 'pay their dues' first | Fortune

Gen Z must embrace starting at the bottom and prioritize learning to succeed in their careers.
fromFortune
1 week ago
Careers

This CEO pirated video games as a teen and became a hacker for the Air Force. Now he's built a $3 billion cyber firm | Fortune

Gen Z should trust instincts in career paths, as demonstrated by Kyle Hanslovan's unconventional journey to CEO of a $3 billion cybersecurity firm.
Careers
fromFortune
1 week ago

Amazon CEO Andy Jassy tells Gen Z that if they want to be successful, they have to 'pay their dues' first | Fortune

Gen Z must embrace starting at the bottom and prioritize learning to succeed in their careers.
Careers
fromFortune
1 week ago

This CEO pirated video games as a teen and became a hacker for the Air Force. Now he's built a $3 billion cyber firm | Fortune

Gen Z should trust instincts in career paths, as demonstrated by Kyle Hanslovan's unconventional journey to CEO of a $3 billion cybersecurity firm.
fromwww.theguardian.com
1 week ago

Ketamine, psychedelics, GHB: is the US falling out of love with cocaine?

Cocaine use in the US has left a trail of destruction, largely due to the illegal nature of the trade and the US government's war on drugs.
Public health
European startups
fromTNW | China
1 week ago

Chinese EV reviews flood US TikTok and YouTube as 100% tariffs fail to stop demand for BYD, Xiaomi, Zeekr

Chinese electric vehicles are gaining popularity among American consumers despite tariffs, driven by social media exposure and positive reviews.
#phone-free
fromAol
1 week ago
NYC music

Young people are crowding underground phone-free parties. I went to one.

fromAol
1 week ago
NYC music

Young people are crowding underground phone-free parties. I went to one.

NYC music
fromAol
1 week ago

Young people are crowding underground phone-free parties. I went to one.

A growing movement among Gen Z is promoting phone-free parties to escape the influence of technology and reconnect with social life.
NYC music
fromAol
1 week ago

Young people are crowding underground phone-free parties. I went to one.

A growing movement among Gen Z is promoting phone-free parties to escape the influence of technology and reconnect socially.
NYC music
fromUSA TODAY
1 week ago

Young people are crowding underground phone-free parties. I went to one.

A growing movement among Gen Z is embracing phone-free parties to escape the influence of technology and reconnect socially.
Music production
fromTechCrunch
1 week ago

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.
Careers
fromMail Online
1 week ago

Generation judgy! Gen Z see old colleagues as incompetent, study finds

Gen Z perceives older colleagues as incompetent and untrustworthy, impacting workplace dynamics and trust levels.
Venture
fromwww.businessinsider.com
1 week ago

Here's what Wall Street doesn't get about young investors, according to a Gen Z founder

Gen Z founders are transforming the investment landscape with innovative platforms like Alinea, addressing wealth-building gaps for younger generations.
Digital life
fromForbes
1 week ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromFast Company
1 week ago

'No idea what tomorrow will look like': In TikTok's 'unemployment diaries,' workers document life after layoffs

Karlee Rea documents her layoff experience and the challenges of job searching in a series of vlogs amid rising unemployment among Gen Z.
World news
fromwww.theguardian.com
1 week ago

Arrests fuel fears among Madagascar's gen Z protesters that new regime no better than one they overthrew

The arrest of Gen Z activists in Madagascar raises concerns about the military regime's respect for fundamental freedoms and its connection to the previous government.
Online marketing
fromThedrum
1 week ago

Reaching a Gen Z audience for YouTube during the World Cup

YouTube targeted Gen Z football fans during the 2022 World Cup through exclusive fan zones and sustainable advertising strategies.
Digital life
fromFortune
1 week ago

Gen Z is 'Chinamaxxing'-and it's less a love letter to Beijing than an indictment of America | Fortune

American cultural dominance is being challenged by a rising trend of Gen Z embracing Chinese culture online.
#ai-skepticism
Artificial intelligence
fromSilicon Canals
1 week ago

The AI backlash was always going to come - what nobody predicted was that it would come first from the generation born into the technology - Silicon Canals

Gen Z is increasingly skeptical of AI, with a significant drop in excitement and rising concerns about its impact on their work and creativity.
Digital life
fromFuturism
1 week ago

Usually, Young People Embrace New Technology. Gen Z's Attitude Toward AI Should Worry the Entire Tech Industry

Gen Z shows significant skepticism towards AI, with many believing its risks outweigh benefits and fearing it hampers learning.
Artificial intelligence
fromSilicon Canals
1 week ago

The AI backlash was always going to come - what nobody predicted was that it would come first from the generation born into the technology - Silicon Canals

Gen Z is increasingly skeptical of AI, with a significant drop in excitement and rising concerns about its impact on their work and creativity.
Digital life
fromFuturism
1 week ago

Usually, Young People Embrace New Technology. Gen Z's Attitude Toward AI Should Worry the Entire Tech Industry

Gen Z shows significant skepticism towards AI, with many believing its risks outweigh benefits and fearing it hampers learning.
fromThe Atlantic
1 week ago

Can Turning Off Your Phone Bring You Closer to God?

Burnout is not a temporary affliction; it's the millennial condition. It's like we just churn out tired, exhausted souls like a widget factory. I don't know if you feel this at all yet in your body or in your bones. If you don't, it's because you're still young and you haven't been in the city very long. But you will. Trust me, you will.
Books
Music production
fromEsquire
1 week ago

The Real Reason Gen Z Yearns for Vinyl

Vinyl records provide a tangible connection to music, contrasting with the intangible nature of streaming services.
#american-eagle
Marketing
fromFast Company
1 week ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Fashion & style
fromwww.marketingdive.com
2 weeks ago

Inside American Eagle's latest bet on Sydney Sweeney for its summer campaign

American Eagle launches a new campaign featuring Sydney Sweeney to promote laid-back summer fashion and denim shorts, targeting Gen Z's desire for relaxation.
Marketing
fromFast Company
1 week ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Fashion & style
fromwww.marketingdive.com
2 weeks ago

Inside American Eagle's latest bet on Sydney Sweeney for its summer campaign

American Eagle launches a new campaign featuring Sydney Sweeney to promote laid-back summer fashion and denim shorts, targeting Gen Z's desire for relaxation.
Graphic design
fromwww.theguardian.com
1 week ago

Six great reads: Iran's social media memes, an abandoned department store and a 1,200-year-old record of cherry blossoms

Iran effectively uses memes and AI-generated content to engage Western audiences despite internet restrictions.
Cars
fromESPN.com
1 week ago

Gen Z is shaking up IndyCar's Millennial, Gen X established order

IndyCar is experiencing a generational shift with Gen Z drivers dominating the championship standings.
SF real estate
fromFortune
1 week ago

Gen Z is carving a different path in the housing market by going it alone | Fortune

Gen Z is increasingly buying homes alone, with 53% of buyers aged 18-26 purchasing without partners, a significant rise from millennials.
Careers
fromPsychology Today
1 week ago

A Novel Approach to Navigate Hard Conversations at Work

Young employees perceive feedback as personal attacks, requiring leaders to adapt their approach to prevent conflict and support their emotional needs.
NYC parents
fromFast Company
1 week ago

Nearly two-thirds of parents support their Gen Z kids financially, survey finds

64% of parents with Gen Z children provide financial support, impacting their own finances.
Media industry
fromVariety
1 week ago

Alex Cooper's Unwell Hires Joanne Bradford as President to Lead Expanded Executive Team

Unwell has appointed Joanne Bradford as president to drive growth and oversee operations, including partnerships with major brands.
fromAxios
1 week ago

Religious resurgence stirs Gen Z

"When we're seeing the gender gap essentially disappear ... among the young people, that's an interesting finding."
Women in technology
Careers
fromFast Company
1 week ago

Where are new grads finding job opportunities

The hiring market for new grads is challenging, with increased competition and a rise in unemployment rates.
Humor
fromFast Company
1 week ago

Meetings, egos, 'circling back': The 'corporate ick' that drives workers away

Corporate jargon and performative behaviors in the workplace are causing frustration among employees, reflecting a desire for authenticity and human connection.
Everyday cooking
fromwww.theguardian.com
1 week ago

Nonnamaxxing: do Italian grandmothers hold the secret to a long and happy life?

Embracing a nonna lifestyle may promote longevity through active living, community involvement, and a Mediterranean diet, especially in Blue Zones like Sardinia.
fromBon Appetit
1 week ago

Move Over Croissant, The Concha Is America's New Favorite Pastry

"We're bringing our childhood memories to the table, and now people are paying attention," said Erick Rocha, pastry chef at Corima in Manhattan and the all-day cafe Vato, in Park Slope, Brooklyn, where conchas regularly sell out.
Silicon Valley food
fromBuzzFeed
1 week ago

Older Generations Are Sharing The Things About Gen Z They Simply Don't Understand

Gen Zers track each other. Families monitor their location through cell phones, sharing it with friends and significant others. This constant access feels normal to them.
Careers
Media industry
fromDeadline
2 weeks ago

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

ShowUp Studios aims to produce Gen Z-focused content for YouTube and TikTok, with a goal of over 4,500 episodes in five years.
#remote-work
fromiHeart
2 weeks ago
Remote teams

Remote Gen Z Workers Want 'Virtual Coffee Breaks' And Zoom Gossip Sessions | iHeart

Remote teams
fromThe Bobby Bones Show
2 weeks ago

Remote Gen Z Workers Want 'Virtual Coffee Breaks' And Zoom Gossip Sessions | The Bobby Bones Show

Younger remote workers face higher loneliness rates, prompting calls for structured social opportunities from employers.
Remote teams
fromiHeart
2 weeks ago

Remote Gen Z Workers Want 'Virtual Coffee Breaks' And Zoom Gossip Sessions | iHeart

Younger remote workers face higher loneliness rates, prompting calls for structured social opportunities from employers.
#emigration
UK politics
fromMail Online
2 weeks ago

Gen Z exodus: Report finds three in four now quitting UK aged under 35

The cost of living is driving a significant exodus of young Britons under 35 from the UK.
UK politics
fromMail Online
2 weeks ago

Gen Z exodus: Report finds three in four now quitting UK aged under 35

The cost of living is driving a significant exodus of young Britons under 35 from the UK.
Silicon Valley food
fromFast Company
2 weeks ago

This one shift in Gen Alpha's habits could reshape the entire snack industry

Younger generations are reshaping the snacking industry by prioritizing healthier, cleaner ingredients and smaller portion sizes.
#marketing
Marketing
fromMacon Telegraph
2 weeks ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMiami Herald
2 weeks ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMacon Telegraph
2 weeks ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMiami Herald
2 weeks ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
#coachella
Digital life
fromELLE
2 weeks ago

Why Quenlin Blackwell Went Phone-Free for Coachella

Pinterest encourages festival-goers to disconnect from phones and engage in real-life experiences at Coachella.
Media industry
fromForbes
2 weeks ago

The Real Coachella Is Happening On Creator Streams

Creators are reshaping the Coachella experience and driving its global reach, significantly impacting brand engagement and media value.
Digital life
fromELLE
2 weeks ago

Why Quenlin Blackwell Went Phone-Free for Coachella

Pinterest encourages festival-goers to disconnect from phones and engage in real-life experiences at Coachella.
Media industry
fromForbes
2 weeks ago

The Real Coachella Is Happening On Creator Streams

Creators are reshaping the Coachella experience and driving its global reach, significantly impacting brand engagement and media value.
fromFortune
2 weeks ago

The FAA is recruiting gamers to fix America's air traffic controller crisis-and offering $155,000 to do it | Fortune

To reach the next generation of air traffic controllers, we need to adapt. This campaign's innovative communication style and focus on gaming taps into a growing demographic of young adults who have many of the hard skills it takes to be a successful controller.
Video games
Artificial intelligence
fromFortune
2 weeks ago

'It tastes like a Twinkie': Major tech podcaster Kara Swisher says AI is overhyped for one simple reason-humans don't like it | Fortune

AI technology faces skepticism and resistance, particularly among Gen Z, who view it as a threat to job security.
Fashion & style
fromFast Company
2 weeks ago

These Frank Lloyd Wright-inspired ties are based on a legendary building demolished a century ago

Frank Lloyd Wright's designs inspire a new fashion collection targeting Gen Z professionals, featuring ties and accessories from The Tie Bar.
Careers
fromFast Company
2 weeks ago

The retention risk AI misses

Job-hopping is prevalent among younger workers, necessitating companies to continuously earn employee retention through purpose and growth.
Arts
fromwww.npr.org
2 weeks ago

The Analog Bag: Gen Z's solution to doomscrolling

An analog bag filled with screen-free activities helps individuals reduce phone usage and embrace more engaging, hands-on experiences.
Startup companies
fromFortune
2 weeks ago

$12 billion crypto company boss says Gen Z 'create an absurd amount of chaos' and make him want to pull his hair out-but he's betting on them anyway | Fortune

Gen Z workers are often seen as difficult but possess exceptional skills that can drive innovation and success in companies.
fromFortune
2 weeks ago

Former Tesla president reveals the 'single most important thing' you can do for your career-it's a habit Elon Musk and Warren Buffett share too | Fortune

Reading is probably the single most important thing you can do. Over time, I noticed that many of the most successful people in the world read constantly.
Books
Fashion & style
fromFortune
2 weeks ago

The 'Tuscan Mom' aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray | Fortune

Gen Z is embracing the Tuscan mom aesthetic, contrasting with millennial minimalism, and romanticizing early 2000s design and fashion trends.
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