""We don't do Nike Tech, we don't do coffee, it's straight quarter zips and matcha around here," he says. "He was talking about putting on a Nike Tech to come outside," he says, gesturing toward his friend in the video, "I told him, what are you doing? You upgraded in life, you wear glasses now, you wear quarter zips, we don't do Nike Tech.""
""Day 1 of posting until Ralph Lauren sees this and sends us a quarter zip," this video says. The guys in this video have briefcases and matchas in hand, and they're walking out of a building to the tune of " Life's Incredible Again" from The Incredibles. Brands like Starbucks and Lacoste have even commented on the video, which has already gained over 1 million likes."
"Many young men are joining in on the trend, especially young Black men - calling themselves "YGs" (Young Gentleman) and making jokes that signify how "adult" they're feeling. "When the gc talking ab getting on the game tonight, but you don't have time to do such low vibrational activities anymore," this video says as the guy in it shakes his head and walks away while sipping on a matcha. "Please don't let this be a phase," one of the top comments said."
Male Gen Z TikTokers are posting videos where wearing a quarter-zip signals a shift toward sophistication and adulthood. Original audio from user Jason Gyamfi—whose quarter-zip video gained millions of likes—contrasts quarter-zips and matcha with Nike Tech and coffee. The trend highlights replacing Nike Tech fleece jackets with quarter zips and features young Black men calling themselves "YGs" (Young Gentleman). Videos depict briefcases, matchas, walking confidently, and comments from brands like Starbucks and Lacoste. Viewers joke about lifestyle upgrades, avoiding low-vibrational activities, and hoping the aesthetic endures beyond a passing phase.
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