Imagine you were to go back to school this fall, but instead of taking a typical class like Accounting 101 or Psychology, you signed up for journaling, knitting, or yoga. That's the idea behind TikTok's "fall curriculum" trend, which is all about creating your ideal school schedule - and then enjoying it all season long. On the app, people are sharing their fall curricula, and each one is so cozy and inspiring.
Growing up, I was lucky enough to have a mom who always built me up. She was good about complimenting me, reminding me to feel confident in myself and however I looked. I struggled with my weight a lot as a young person, flucuating between sizes, and she never once mentioned anything about the size of my body. I feel like she's some kind of magical unicorn considering I grew up in the '90s and early '00s when almond moms were all the rage.
While this answer typically varies from person to person, one internet theory posits that you only need 15 minutes to make your flight-and travelers are now risking their seats to put it to the test. The premise of TikTok's now-viral Airport Theory is simple: You should be able to walk right up to your gate at boarding time within 15 minutes of your arrival at the airport.
Hot pink phone case. Green workout set. Woven tote bag. Gourmand perfume. Instead of buying the things they want the instant they see them, many people on TikTok are talking about the items out loud as a way to curb their spending. The "saying instead of buying" trend is all over the app, especially amongst those who like to hit "add to cart" multiple times a day.
Starbucks is rolling out a protein-rich product line starting Sept. 29. Its new protein cold foam and protein lattes aim to capitalize on the growing cohort of health-conscious consumers, from Gen Z TikTokers to GLP1 users, experts tell Fortune. The products also may substitute a viral trend that had customers act as their own mixologists in the coffee chain's drive thru.