"SiriusXM identifies, defines, and characterizes three types of Gen Z consumer, as if it were typecasting bohemian artists in a French movie: The Wanderer (age 13-17) The Connoisseur (age 18-24) The Realist (age 25-29) Each of these (sociocultural?) groups is editorially defined, and also assigned typically popular radio stations, podcasts, and podcasters. (Example below.) After each of these defining slides, there follows a "How to reach [whichever group]" page - streaming?"
"A four-part network Sirius is really promoting four components of its stand-alone network, that it has grown or acquired over years. SiriusXM Streaming Network SoundCloud (which SiriusXM partially owns after a $75 million investment in 2020) [RAIN HERE] Pandora (which SiriusXM acquired in 2019) [RAIN [HERE] The SiriusXM Podcast Network (no specific launch date) The diverse characteristics of Gen Z"
SiriusXM released a pitch deck called CRL+Z (The Real Sound of Gen Z) for advertisers. The pitch claims the largest digital audio advertising ecosystem in North America and highlights four attributes: ad-supported scale and share of ear, reach of over half of Gen Z, valuable audiences by education and affluence, and an "audience-minded team." The company promotes a four-part network: SiriusXM Streaming Network, SoundCloud, Pandora, and the SiriusXM Podcast Network. The deck segments Gen Z into three age-based types—The Wanderer (13–17), The Connoisseur (18–24), The Realist (25–29)—and provides targeting recommendations, research detail, and a diversity cheat sheet for Asian Pacific, Black, and Hispanic groups. The pitch promotes SiriusXM's products and results.
Read at RAIN News
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