"To give you a sense of how far ChatGPT has come it is the third leading source for traffic to my content at Forbes. The month over month rate of increase should create concern at Google, and inspiration to brands looking to build emotional connections with Gen Z. According to a new Forrester prediction report, looking at forces driving behaviors in 2026, 90% of consumers who use genAI will help monetize it without even realizing it."
"We are the divided states of america (DSA not USA) except when it comes to AI and travel trends. I connected with Forrester's Mike Proulx, "ChatGPT is already evolving beyond an answer engine into the de facto 'go to' for anything and everything. Expect commerce to grow on the platform as more integrations help connect the dots from chats to products.""
"That matters, but it's only part of the story. The first chapter of ChatGPT is in the books. What about the next chapter? How will it impact business in 2026? I took a peak at the future of AI in travel. Travel is a big part of the experience economy. AI in tomorrow-land will shift from defense into offense, accelerating the ease with which travelers go from inspiration to booking."
ChatGPT reached its third anniversary and already ranks among top referral sources to major media, driving rapidly increasing traffic. Growth in conversational AI should alarm incumbent search platforms and inspire brands seeking emotional connections with Gen Z. Forrester predicts that by 2026, 90% of genAI users will indirectly help monetize platforms. ChatGPT is evolving from answer engine to a 'go to' hub where commerce grows through integrations linking chats to products. Most brands have used AI defensively; future deployment will move into offense, especially in travel, where AI will streamline inspiration-to-booking and act as a proactive travel concierge for Gen Z.
Read at Forbes
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