A recent survey by TeenVoice reveals that 51% of Gen Z predominantly discovers new products via social media platforms like TikTok, Instagram, and YouTube. This trend has prompted brands to rethink their marketing strategies, moving beyond traditional channels to emphasize authentic and value-driven content. The survey, which targeted teens aged 13 to 19, sheds light on the essential factors influencing their shopping habits and how marketers can adapt to capture their attention in a socially proofed environment.
More than half of Gen Z discovers products on social platforms, especially TikTok, Instagram, and YouTube, signaling a major shift in shopping habits.
To attract Gen Z's attention, brands must embrace authenticity, value, and transparency, moving away from traditional marketing channels.
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