Influencer agencies expand their consulting services as competition grows
The Socially Powerful agency launched consultancy services named Prime Influence to enhance enterprise brand and influencer marketing strategies. [ more ]
GHTK's rebrand focuses on modern design and joyful imagery to propel the brand into the future with a creative spirit.
The rebrand of GHTK preserves its trustworthy nature while incorporating elements inspired by Vietnam's bustling traffic for a fun, contemporary feel. [ more ]
Levi's is expanding its collection beyond just jeans to include a variety of tops, jumpsuits, and jackets for a more diverse consumer experience.
The new CEO of Levi Strauss & Company, Michelle Gass, is focused on making Levi's a go-to destination for not only jeans but also various other clothing items. [ more ]
A platform idea for a brand should be expansive and inspiring, serving as a creative springboard that can be applied to various marketing mediums. [ more ]
When and how to move beyond performance marketing to brand strategy | MarTech
Performance marketing is essential for early stage brand growth, but over-reliance can lead to decreased profitability as competition intensifies.
To build a sustainable business, companies should focus on brand storytelling, relationship-building, and leveraging user data to refine their strategy. [ more ]
Digital nomadism offers an alternative path away from expensive mortgages and possessions.
The rise in digital nomadism presents significant opportunities for brands to reshape consumer behavior and cater to new values and lifestyles. [ more ]