#experiential-marketing

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digital-marketing
The Drum
3 weeks ago
Marketing

Why events marketing spend is booming when other channels are sluggish

Event marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters. [ more ]
Digiday
1 month ago
Marketing

Amid digital marketing changes, Ibotta turns to brand-building efforts

Ibotta turns to in-person activations for shopper attention. [ more ]
Digiday
1 month ago
Artificial intelligence

CNC Agency creates innovation lab to connect AI, experiential content to the physical world

Smaller agencies can now engage in cutting-edge technological innovation.
CNC Agency launched an innovation division focusing on AI and immersive content to drive creativity and technology. [ more ]
moredigital-marketing
The Drum
3 weeks ago
Marketing

Why events marketing spend is booming when others channels are sluggish

Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads. [ more ]
Vogue Business
4 weeks ago
Marketing

Coachella marketing is over - but only for millennials

Brands invest in experiential marketing to engage Gen Z at Coachella. [ more ]
The Drum
1 month ago
Marketing

6 key components of the 'holistic promotion' paradigm in experiential marketing

Experiential marketing requires focusing on the entire experience life cycle and not just execution.
Event promotion is vital for the success of an experiential marketing campaign and should be integrated into the overall experience design. [ more ]
Digiday
2 months ago
Marketing

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

Experiential marketing is crucial for Parachute Home, with a 30% budget increase allocated for it this year.
Parachute Home is shifting focus from influencer marketing to experiential marketing to enhance brand favorability and customer experience. [ more ]
The Business of Fashion
2 months ago
Marketing

The Independents Continues Its Buying Spree With Kennedy Acquisition

The acquisition of Kennedy by The Independents will enhance global opportunities and collaborations within the agency group.
The Independents has been strategically acquiring firms to strengthen its presence in experiential marketing and event production. [ more ]
The Drum
2 months ago
Marketing

Ari Weiss on leaving DDB to launch indie: 'You're only as good as your latest bit'

Launching an indie shop named Quality Experience focusing on creating experiential work.
Emphasis on bringing high-end creative thinking and discipline to modern, multichannel campaigns. [ more ]
The Drum
2 months ago
Artificial intelligence

At SXSW 2024, bold experiential marketing took center stage

Brands used immersive and sensorial experiences at SXSW to leave a lasting impact.
Experiential trends at SXSW are moving towards long-term impact on brands. [ more ]
WWD
3 months ago
Marketing

EXCLUSIVE: Pinterest Partners with Coachella to Connect with Gen Z

Pinterest is targeting Generation Z users by partnering with Coachella to help users plan their festival looks.
Gen Z makes up over 40% of Pinterest's global monthly active users and is the most engaged demographic on the platform.
Pinterest is focusing on offline and experiential marketing to connect with its consumers and stay culturally relevant. [ more ]
The Drum
3 months ago
Marketing

All the world's a stage: Next-gen live events are building the experience economy

The landscape of live events and experiential marketing is evolving due to digital innovation and a focus on authentic human connection.
The concept of the experience economy emphasizes providing customers with memorable and engaging experiences. [ more ]
Digiday
3 months ago
Marketing

Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year

Longtime sponsors like Acura and Adobe are expanding their experiential marketing efforts at the Sundance Film Festival.
Adobe is using its festival sponsorship to launch a $6 million film and TV fund dedicated to supporting underrepresented and emerging creators. [ more ]
South China Morning Post
4 months ago
Marketing

Why Customer Experiences Are Critical to 2024 Marketing Success

Marketing teams must create exceptional human experiences to connect emotionally with customers.
Experiential marketing is growing in importance as traditional advertising streams take a backseat. [ more ]
The Drum
5 months ago
Marketing

Have influencers made experiential marketing 'risk free'?

Experiential marketing budgets for events are increasing, indicating higher demand for real-world experiences from consumers.
Pop-ups can now be leveraged to create content that can be consumed at scale online, making them less risky for brands. [ more ]
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