Why events marketing spend is booming when others channels are sluggish
Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads. [ more ]
Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year
Longtime sponsors like Acura and Adobe are expanding their experiential marketing efforts at the Sundance Film Festival.
Adobe is using its festival sponsorship to launch a $6 million film and TV fund dedicated to supporting underrepresented and emerging creators. [ more ]