Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio
Briefly

"It's been really rewarding. Unlike Pinterest, Canva is relatively new to experiential. We're still building our team and still building that practice up... We've been able to take those learnings to help shape our experiential strategy and how that starts to come to life."
"For Judy Lee and her team at Pinterest, their key to success is planning experiences that truly resonate with their users. Understanding consumer behavior has never been more critical, especially in a fast-changing market like today where Gen Z’s preferences influence brand strategies."
Read at Variety
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