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Executives from Walmart, iHeartMedia and TalkShopLive Discuss the Secrets of Live Streaming and the Original Influencers

Livestream shopping integrates real-time audience engagement, enhancing the digital shopping experience beyond traditional home shopping channels.

Revolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More

Advertising Week New York saw numerous agencies announcing new clients, divisions, partnerships, and innovative products despite the surrounding chaos.

Executives from Walmart, iHeartMedia and TalkShopLive Discuss the Secrets of Live Streaming and the Original Influencers

Livestream shopping integrates real-time audience engagement, enhancing the digital shopping experience beyond traditional home shopping channels.

Revolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More

Advertising Week New York saw numerous agencies announcing new clients, divisions, partnerships, and innovative products despite the surrounding chaos.
moredigital-marketing
#experiential-marketing

Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio

The importance of experiential marketing in enhancing brand connection with consumers is increasingly recognized by companies like Canva and Pinterest.

Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week

The creator economy is driving the agenda at Advertising Week 2024, highlighting its dominance across all platforms.

Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio

The importance of experiential marketing in enhancing brand connection with consumers is increasingly recognized by companies like Canva and Pinterest.

Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week

The creator economy is driving the agenda at Advertising Week 2024, highlighting its dominance across all platforms.
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#marketing
from Variety
3 weeks ago
Marketing

How Uber Leveraged 3000 Rides Per Taylor Swift Show, e.l.f.'s Roblox Beauty Squad and Learning to 'Hustle Like You're Broke' - The Biggest Takeaways From Variety's Executive Studio at Advertising Week

Tubi prioritizes audience-driven storytelling over high-budget productions to stand out in the competitive streaming industry.

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY

Marketers today face the challenge of balancing brand storytelling with performance marketing amidst evolving media and economic constraints.

Variety and Canva Return With Interview Studio for Marketers During Advertising Week

Variety's Executive Interview Studio returns during Advertising Week to spotlight marketing leaders' insights on innovation and audience engagement.

How Uber Leveraged 3000 Rides Per Taylor Swift Show, e.l.f.'s Roblox Beauty Squad and Learning to 'Hustle Like You're Broke' - The Biggest Takeaways From Variety's Executive Studio at Advertising Week

Tubi prioritizes audience-driven storytelling over high-budget productions to stand out in the competitive streaming industry.

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY

Marketers today face the challenge of balancing brand storytelling with performance marketing amidst evolving media and economic constraints.

Variety and Canva Return With Interview Studio for Marketers During Advertising Week

Variety's Executive Interview Studio returns during Advertising Week to spotlight marketing leaders' insights on innovation and audience engagement.
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A marketer's guide to Advertising Week New York 2024

Advertising Week New York attracts over 17,000 marketers to discuss trends like AI, commerce media, and sports marketing in a revamped, accessible venue.

Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation

Omnicom Media Group is working to establish standards for transparency in ad auctions amidst the marketing industry's $600 billion spend.

Advertising Week Briefing: The definitive Digiday guide to what's in and out at Advertising Week 2024

Advertising Week reveals evolving industry dynamics, focusing on creativity, nuanced brand partnerships, and a cautious approach to diversity and retail media.
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