#b2b-marketing

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MarTech
6 hours ago
Marketing

This is what the 'typical' martech replacement looks like | MarTech

Martech replacements are often driven by management decisions focused on improved application features. [ more ]
#marketing-strategies
The Drum
6 hours ago
Marketing

B2B marketing is emerging from the shadow of B2C with its own mental model of success

B2B marketing is gaining significant recognition and importance among industry leaders, indicating a shift in marketing focus for the coming decade. [ more ]
adlibweb.
3 days ago
Marketing

5 Ways to Make Your Content Marketing More Effective

58% of B2B marketers increased sales and revenue in 2023 through effective content marketing. [ more ]
Forbes
2 weeks ago
Marketing

Council Post: For A Strong Marketing Strategy, Amplify What's Already Working

Businesses should capitalize on existing successful strategies rather than seeking new, flashy tactics for growth. [ more ]
Forbes
3 weeks ago
Marketing

Council Post: Why Your B2B Website Needs Video Content Now More Than Ever

Video is essential for simplifying complex offerings in B2B marketing.
Businesses should tailor videos for each stage of the buyer's journey.
A video-first mindset is crucial in today's digital landscape. [ more ]
MarTech
2 months ago
Data science

How to choose a data enrichment solution | MarTech

Data enrichment is essential for improving data quality and enhancing marketing effectiveness.
Identifying the need for data enrichment can transform customer interactions and retention strategies. [ more ]
Forbes
2 months ago
Marketing

Council Post: 17 Ways To Overcome 'Digital Marketing Fatigue' Among B2B Consumers

Marketers need to enhance their strategies to address the growing digital marketing fatigue and engage consumers meaningfully. [ more ]
The Drum
6 hours ago
Marketing

B2B marketing is emerging from the shadow of B2C with its own mental model of success

B2B marketing is gaining significant recognition and importance among industry leaders, indicating a shift in marketing focus for the coming decade. [ more ]
adlibweb.
3 days ago
Marketing

5 Ways to Make Your Content Marketing More Effective

58% of B2B marketers increased sales and revenue in 2023 through effective content marketing. [ more ]
Forbes
2 weeks ago
Marketing

Council Post: For A Strong Marketing Strategy, Amplify What's Already Working

Businesses should capitalize on existing successful strategies rather than seeking new, flashy tactics for growth. [ more ]
Forbes
3 weeks ago
Marketing

Council Post: Why Your B2B Website Needs Video Content Now More Than Ever

Video is essential for simplifying complex offerings in B2B marketing.
Businesses should tailor videos for each stage of the buyer's journey.
A video-first mindset is crucial in today's digital landscape. [ more ]
MarTech
2 months ago
Data science

How to choose a data enrichment solution | MarTech

Data enrichment is essential for improving data quality and enhancing marketing effectiveness.
Identifying the need for data enrichment can transform customer interactions and retention strategies. [ more ]
Forbes
2 months ago
Marketing

Council Post: 17 Ways To Overcome 'Digital Marketing Fatigue' Among B2B Consumers

Marketers need to enhance their strategies to address the growing digital marketing fatigue and engage consumers meaningfully. [ more ]
moremarketing-strategies
#saas
Hackernoon
1 month ago
Marketing

Meet 91Ninjas, Startups of the Year 2024 Nominee | HackerNoon

91Ninjas is a leading B2B SaaS marketing firm recognized for its tailored growth strategies and comprehensive services for startups and enterprises. [ more ]
Shopify
1 day ago
UX design

What Is a Product-Qualified Lead? How To Identify PQLs (2024) - Shopify

Product-qualified leads are crucial for identifying serious prospects based on their interactions with your product. [ more ]
Forbes
1 month ago
Marketing

5 Ways To Use ChatGPT For B2B SaaS Marketing (Prompts Included)

ChatGPT helps B2B SaaS marketing by automating personalized content creation and improving lead generation and nurture strategies efficiently. [ more ]
Hackernoon
1 month ago
Marketing

Meet 91Ninjas, Startups of the Year 2024 Nominee | HackerNoon

91Ninjas is a leading B2B SaaS marketing firm recognized for its tailored growth strategies and comprehensive services for startups and enterprises. [ more ]
Shopify
1 day ago
UX design

What Is a Product-Qualified Lead? How To Identify PQLs (2024) - Shopify

Product-qualified leads are crucial for identifying serious prospects based on their interactions with your product. [ more ]
Forbes
1 month ago
Marketing

5 Ways To Use ChatGPT For B2B SaaS Marketing (Prompts Included)

ChatGPT helps B2B SaaS marketing by automating personalized content creation and improving lead generation and nurture strategies efficiently. [ more ]
moresaas
#branding
MarTech
1 day ago
Marketing

Beyond the funnel: A new approach to content marketing | MarTech

Brands must connect with customer pain points early in the journey to ensure consideration before purchase. [ more ]
MarTech
2 weeks ago
Marketing

How customer-centric marketing fuels long-term success | MarTech

Trust is critical in purchase decisions, especially for major transactions and B2B offerings.
Effective marketing builds customer trust, which is vital for long-term customer relationships. [ more ]
The Drum
6 months ago
Marketing

Why Tata Consultancy Services' long-term sponsorship strategy is a marathon, not a sprint

TCS is enhancing its brand through marathon sponsorships and maintaining a strong B2B storytelling strategy. [ more ]
MarTech
1 day ago
Marketing

Beyond the funnel: A new approach to content marketing | MarTech

Brands must connect with customer pain points early in the journey to ensure consideration before purchase. [ more ]
MarTech
2 weeks ago
Marketing

How customer-centric marketing fuels long-term success | MarTech

Trust is critical in purchase decisions, especially for major transactions and B2B offerings.
Effective marketing builds customer trust, which is vital for long-term customer relationships. [ more ]
The Drum
6 months ago
Marketing

Why Tata Consultancy Services' long-term sponsorship strategy is a marathon, not a sprint

TCS is enhancing its brand through marathon sponsorships and maintaining a strong B2B storytelling strategy. [ more ]
morebranding
#influencer-marketing
Forbes
3 days ago
Marketing

Council Post: Why Influencer Marketing Is The New Power Tool For B2B IT Services

Influencer marketing is essential in B2B IT services to influence consumer behavior and shape brand perception. [ more ]
Shopify
2 weeks ago
Marketing

What is Consumer Marketing? Benefits, Strategies, and Examples (2024) - Shopify

Consumer marketing focuses on directly engaging individual buyers to encourage sales through tailored messages and experiences. [ more ]
Forbes
1 month ago
Marketing

Council Post: How Younger Marketers Are Shaping The Future Of B2B

B2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors. [ more ]
Forbes
1 month ago
Marketing

Council Post: Five Ways To Turn Your Employees Into Brand Advocates

Empowering employees as brand advocates is essential for modern marketing strategies. [ more ]
Miami Herald
1 month ago
Marketing

The 10 highest-paying sales jobs

Sales roles encompass various industries and skill levels, making it a diverse field with numerous opportunities.
Understanding B2C, B2B, and B2G sales is crucial for success in the profession, with each having unique sales cycles and requirements. [ more ]
MarTech
6 months ago
Marketing

Why influencer marketing is critical in B2B | MarTech

B2B influencer marketing enhances brand credibility and trustworthiness.
B2B marketers are actively using influencers for lead generation and sales outcomes. [ more ]
Forbes
3 days ago
Marketing

Council Post: Why Influencer Marketing Is The New Power Tool For B2B IT Services

Influencer marketing is essential in B2B IT services to influence consumer behavior and shape brand perception. [ more ]
Shopify
2 weeks ago
Marketing

What is Consumer Marketing? Benefits, Strategies, and Examples (2024) - Shopify

Consumer marketing focuses on directly engaging individual buyers to encourage sales through tailored messages and experiences. [ more ]
Forbes
1 month ago
Marketing

Council Post: How Younger Marketers Are Shaping The Future Of B2B

B2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors. [ more ]
Forbes
1 month ago
Marketing

Council Post: Five Ways To Turn Your Employees Into Brand Advocates

Empowering employees as brand advocates is essential for modern marketing strategies. [ more ]
Miami Herald
1 month ago
Marketing

The 10 highest-paying sales jobs

Sales roles encompass various industries and skill levels, making it a diverse field with numerous opportunities.
Understanding B2C, B2B, and B2G sales is crucial for success in the profession, with each having unique sales cycles and requirements. [ more ]
MarTech
6 months ago
Marketing

Why influencer marketing is critical in B2B | MarTech

B2B influencer marketing enhances brand credibility and trustworthiness.
B2B marketers are actively using influencers for lead generation and sales outcomes. [ more ]
moreinfluencer-marketing
#customer-engagement
ClickUp
4 days ago
Marketing

Enterprise Marketing Automation Tools and Strategies | ClickUp

To succeed in modern marketing, organizations must adopt enterprise marketing automation to manage multi-channel customer engagement effectively. [ more ]
Forbes
1 month ago
Marketing

Council Post: 15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024

B2B marketing is evolving rapidly with innovative strategies and technologies to enhance engagement and connectivity in 2024. [ more ]
ClickUp
4 days ago
Marketing

Enterprise Marketing Automation Tools and Strategies | ClickUp

To succeed in modern marketing, organizations must adopt enterprise marketing automation to manage multi-channel customer engagement effectively. [ more ]
Forbes
1 month ago
Marketing

Council Post: 15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024

B2B marketing is evolving rapidly with innovative strategies and technologies to enhance engagement and connectivity in 2024. [ more ]
morecustomer-engagement
#generative-ai
MarTech
6 days ago
Marketing tech

How a free AI tool will help you develop a customer marketing strategy | MarTech

Understanding customer satisfaction and behavior is crucial for effective marketing.
Generative AI, like Google Gemini, assists in analyzing and optimizing customer data. [ more ]
Forbes
2 weeks ago
Artificial intelligence

Council Post: Gen-AI And The B2B Marketing Paradox: Are We Killing The Golden Goose?

The rise of generative AI in marketing necessitates a careful balance between increased content production and meaningful audience engagement. [ more ]
Forbes
1 month ago
Marketing

Council Post: B2B Tech Marketing: Five Exciting Trends To Watch Out For

B2B tech marketing requires patience and adaptability as quick wins are rare.
Generative AI Optimization is reshaping SEO, necessitating new content strategies.
The human touch in content creation is becoming more valuable amidst AI automation. [ more ]
Hubspot
1 month ago
Artificial intelligence

Best AI Tools for B2B Marketing in 2024

AI tools can enhance B2B marketing efficiency, allowing marketers to focus on tasks that rely on human creativity and connection. [ more ]
Forbes
1 month ago
Artificial intelligence

Adobe Launches AI-Driven B2B Marketing Solution

Adobe's Journey Optimizer B2B Edition leverages generative AI for personalized customer experiences, enhancing B2B sales processes and improving conversion rates. [ more ]
MarTech
5 months ago
Artificial intelligence

Cutting through the hype: Generative AI adoption in B2B | MarTech

AI adoption is not as straightforward as hyped, with talent gaps and confusion prevalent. [ more ]
MarTech
6 days ago
Marketing tech

How a free AI tool will help you develop a customer marketing strategy | MarTech

Understanding customer satisfaction and behavior is crucial for effective marketing.
Generative AI, like Google Gemini, assists in analyzing and optimizing customer data. [ more ]
Forbes
2 weeks ago
Artificial intelligence

Council Post: Gen-AI And The B2B Marketing Paradox: Are We Killing The Golden Goose?

The rise of generative AI in marketing necessitates a careful balance between increased content production and meaningful audience engagement. [ more ]
Forbes
1 month ago
Marketing

Council Post: B2B Tech Marketing: Five Exciting Trends To Watch Out For

B2B tech marketing requires patience and adaptability as quick wins are rare.
Generative AI Optimization is reshaping SEO, necessitating new content strategies.
The human touch in content creation is becoming more valuable amidst AI automation. [ more ]
Hubspot
1 month ago
Artificial intelligence

Best AI Tools for B2B Marketing in 2024

AI tools can enhance B2B marketing efficiency, allowing marketers to focus on tasks that rely on human creativity and connection. [ more ]
Forbes
1 month ago
Artificial intelligence

Adobe Launches AI-Driven B2B Marketing Solution

Adobe's Journey Optimizer B2B Edition leverages generative AI for personalized customer experiences, enhancing B2B sales processes and improving conversion rates. [ more ]
MarTech
5 months ago
Artificial intelligence

Cutting through the hype: Generative AI adoption in B2B | MarTech

AI adoption is not as straightforward as hyped, with talent gaps and confusion prevalent. [ more ]
moregenerative-ai
#lead-scoring
MarTech
6 days ago
Marketing

Making sense of the $3 billion market for B2B marketing data | MarTech

Data is essential for effective B2B marketing strategies, especially for enrichment and targeting. [ more ]
MarTech
1 week ago
Marketing

How to revamp your lead scoring strategy for 2025 | MarTech

Marketers are adopting data-driven lead generation strategies to improve effectiveness in preparation for 2025.
Lead scoring helps prioritize sales efforts towards the most promising leads, improving efficiency. [ more ]
Business Matters
2 weeks ago
Marketing

Qualifying B2B Leads: How to Focus on the Right Prospects

Qualifying leads maximizes conversion potential by focusing on the right prospects. [ more ]
MarTech
6 days ago
Marketing

Making sense of the $3 billion market for B2B marketing data | MarTech

Data is essential for effective B2B marketing strategies, especially for enrichment and targeting. [ more ]
MarTech
1 week ago
Marketing

How to revamp your lead scoring strategy for 2025 | MarTech

Marketers are adopting data-driven lead generation strategies to improve effectiveness in preparation for 2025.
Lead scoring helps prioritize sales efforts towards the most promising leads, improving efficiency. [ more ]
Business Matters
2 weeks ago
Marketing

Qualifying B2B Leads: How to Focus on the Right Prospects

Qualifying leads maximizes conversion potential by focusing on the right prospects. [ more ]
morelead-scoring
#marketing-strategy
Hubspot
1 week ago
Marketing

Stop Sending Boring Newsletters: Lessons from MKT1's Emily Kramer

Prioritize quality and focus in marketing for long-term success.
Develop a clear framework for decision-making to avoid distractions. [ more ]
eLearning Industry
2 months ago
Marketing

Customer Acquisition Strategy Examples For B2B Marketers

Customer acquisition is vital for B2B growth, requiring effective strategies to engage and retain quality customers over simple quantity increases. [ more ]
Shopify
6 months ago
Marketing

What is Digital Marketing? Examples, Types, and FAQ (2024) - Shopify

Digital marketing is crucial in today's online environment, with increasing investment by companies to boost revenue and brand visibility. [ more ]
eLearning Industry
6 months ago
Marketing

SaaS Unleashed: Building A Powerful B2B Marketing Strategy

B2B marketing strategy is the master plan, while tactics are the tools used to achieve that plan. [ more ]
Forbes
6 months ago
Marketing

Council Post: 14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)

Tailor marketing strategy to audience for effectiveness. [ more ]
Hubspot
1 week ago
Marketing

Stop Sending Boring Newsletters: Lessons from MKT1's Emily Kramer

Prioritize quality and focus in marketing for long-term success.
Develop a clear framework for decision-making to avoid distractions. [ more ]
eLearning Industry
2 months ago
Marketing

Customer Acquisition Strategy Examples For B2B Marketers

Customer acquisition is vital for B2B growth, requiring effective strategies to engage and retain quality customers over simple quantity increases. [ more ]
Shopify
6 months ago
Marketing

What is Digital Marketing? Examples, Types, and FAQ (2024) - Shopify

Digital marketing is crucial in today's online environment, with increasing investment by companies to boost revenue and brand visibility. [ more ]
eLearning Industry
6 months ago
Marketing

SaaS Unleashed: Building A Powerful B2B Marketing Strategy

B2B marketing strategy is the master plan, while tactics are the tools used to achieve that plan. [ more ]
Forbes
6 months ago
Marketing

Council Post: 14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)

Tailor marketing strategy to audience for effectiveness. [ more ]
moremarketing-strategy
#marketing-challenges
Hubspot
1 week ago
Artificial intelligence

How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

AI reporting can streamline the daunting process of traditional marketing reporting and enhance data-driven creativity. [ more ]
MarTech
3 weeks ago
Marketing

50% of B2B marketers won't reach 2024 goals | MarTech

Over 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly. [ more ]
MarTech
5 months ago
Marketing

The problem with B2B marketing: Misaligned measurement is stifling innovation | MarTech

B2B marketing faces challenges due to measurement by MQLs, limiting creativity and effectiveness in advertising. [ more ]
Hubspot
1 week ago
Artificial intelligence

How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

AI reporting can streamline the daunting process of traditional marketing reporting and enhance data-driven creativity. [ more ]
MarTech
3 weeks ago
Marketing

50% of B2B marketers won't reach 2024 goals | MarTech

Over 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly. [ more ]
MarTech
5 months ago
Marketing

The problem with B2B marketing: Misaligned measurement is stifling innovation | MarTech

B2B marketing faces challenges due to measurement by MQLs, limiting creativity and effectiveness in advertising. [ more ]
moremarketing-challenges
#social-media
MarTech
1 week ago
Marketing

LinkedIn: The marketer's guide | MarTech

LinkedIn is essential for B2B marketing and professional networking.
Understanding LinkedIn’s culture significantly enhances marketing efforts. [ more ]
EMARKETER
2 months ago
Marketing

B2B marketers aim to up their social media and video content this year

B2B marketers are increasingly integrating social media and video into their strategies to engage digital-native buyers.
Short-form social videos are viewed as the most effective content for generating ROI by B2B marketers.
LinkedIn's video uploads are expected to see a significant year-over-year increase, enhancing advertising opportunities. [ more ]
MarTech
1 week ago
Marketing

LinkedIn: The marketer's guide | MarTech

LinkedIn is essential for B2B marketing and professional networking.
Understanding LinkedIn’s culture significantly enhances marketing efforts. [ more ]
EMARKETER
2 months ago
Marketing

B2B marketers aim to up their social media and video content this year

B2B marketers are increasingly integrating social media and video into their strategies to engage digital-native buyers.
Short-form social videos are viewed as the most effective content for generating ROI by B2B marketers.
LinkedIn's video uploads are expected to see a significant year-over-year increase, enhancing advertising opportunities. [ more ]
moresocial-media
#account-based-marketing
Forbes
2 weeks ago
Marketing

Council Post: How To Support Your B2B Clients' 2025 Marketing Planning As An Agency

Agencies must deliver smarter marketing strategies addressing evolving client needs in 2025. [ more ]
Entrepreneur
4 weeks ago
Marketing

How Small Businesses Can Harness the Power of Account-Based Marketing | Entrepreneur

Account-based marketing (ABM) enables focused engagement with high-value accounts for increased conversions and revenue.
Effective ABM strategies can lead to significant improvements in conversion rates, such as a reported 14% increase.
Small and medium-sized businesses (SMBs) can successfully implement ABM without needing high-cost technologies, emphasizing organic growth and quality engagement. [ more ]
Forbes
1 month ago
Marketing

Is Go-To-Market Strategy The New ABM?

B2B marketers are increasingly pivoting to go-to-market (GTM) strategies, similar to past trends with account-based marketing (ABM).
The growth of GTM as a strategic focus reflects a response to diminishing excitement around ABM and a search for innovative approaches. [ more ]
Forbes
2 months ago
Marketing

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process. [ more ]
MarTech
6 months ago
Marketing

7 steps to creating an audience-based B2B marketing plan | MarTech

Personalized experiences are crucial in B2B marketing for increased revenue. [ more ]
Forbes
2 weeks ago
Marketing

Council Post: How To Support Your B2B Clients' 2025 Marketing Planning As An Agency

Agencies must deliver smarter marketing strategies addressing evolving client needs in 2025. [ more ]
Entrepreneur
4 weeks ago
Marketing

How Small Businesses Can Harness the Power of Account-Based Marketing | Entrepreneur

Account-based marketing (ABM) enables focused engagement with high-value accounts for increased conversions and revenue.
Effective ABM strategies can lead to significant improvements in conversion rates, such as a reported 14% increase.
Small and medium-sized businesses (SMBs) can successfully implement ABM without needing high-cost technologies, emphasizing organic growth and quality engagement. [ more ]
Forbes
1 month ago
Marketing

Is Go-To-Market Strategy The New ABM?

B2B marketers are increasingly pivoting to go-to-market (GTM) strategies, similar to past trends with account-based marketing (ABM).
The growth of GTM as a strategic focus reflects a response to diminishing excitement around ABM and a search for innovative approaches. [ more ]
Forbes
2 months ago
Marketing

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process. [ more ]
MarTech
6 months ago
Marketing

7 steps to creating an audience-based B2B marketing plan | MarTech

Personalized experiences are crucial in B2B marketing for increased revenue. [ more ]
moreaccount-based-marketing
MarTech
2 weeks ago
Marketing

Does your marketing team have a martech problem or a data problem? | MarTech

Marketers are increasingly concerned about the cost of martech solutions amid economic challenges, influencing tool replacement decisions.
The role of data capabilities and integration has grown in importance among marketers when considering martech investments. [ more ]
#content-marketing
Forbes
2 weeks ago
Marketing

Council Post: A 6-Step Framework For Repurposing Content Effectively

Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility. [ more ]
The Drum
2 months ago
Marketing

What does 'digital-first' mean when it comes to B2B marketing today?

Revamping B2B digital-first strategies requires understanding diverse audience behaviors across different platforms, not just traditional channels.
Engaging modern audiences effectively involves utilizing varied content formats, with audio rising as a key medium due to time constraints. [ more ]
eLearning Industry
5 months ago
Marketing

Crafting Irresistible Lead Magnet Ideas For Onboarding Software

Lead magnet ideas can be used at various sales stages, targeting warm leads is crucial, and content should be easily digestible for successful outcomes. [ more ]
Forbes
2 weeks ago
Marketing

Council Post: A 6-Step Framework For Repurposing Content Effectively

Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility. [ more ]
The Drum
2 months ago
Marketing

What does 'digital-first' mean when it comes to B2B marketing today?

Revamping B2B digital-first strategies requires understanding diverse audience behaviors across different platforms, not just traditional channels.
Engaging modern audiences effectively involves utilizing varied content formats, with audio rising as a key medium due to time constraints. [ more ]
eLearning Industry
5 months ago
Marketing

Crafting Irresistible Lead Magnet Ideas For Onboarding Software

Lead magnet ideas can be used at various sales stages, targeting warm leads is crucial, and content should be easily digestible for successful outcomes. [ more ]
morecontent-marketing
Forbes
2 weeks ago
Marketing

How Much Can You Earn As A LinkedIn Consultant In 2024?

LinkedIn consultants can earn from $1,200 to $4,000 monthly, offering diverse services tailored to enhance personal branding and engagement. [ more ]
#personalization
Forbes
4 weeks ago
Marketing

Council Post: How B2B Companies Can Create A More Consumer-Like Business Experience

B2B companies must pivot to customer-centric approaches to compete, focusing on personalized experiences and engaging customer journeys. [ more ]
MarTech
5 months ago
Marketing

B2C marketing automation: The tools, tactics and prerequisites for success | MarTech

B2C marketing targets individual or small groups for purchases, with quicker decisions compared to B2B marketing involving many decision-makers. [ more ]
CMSWire.com
5 months ago
Artificial intelligence

Humanizing B2B Marketing at Marqeta

AI as a supporter, empathy in B2B marketing, cultural connection [ more ]
Forbes
4 weeks ago
Marketing

Council Post: How B2B Companies Can Create A More Consumer-Like Business Experience

B2B companies must pivot to customer-centric approaches to compete, focusing on personalized experiences and engaging customer journeys. [ more ]
MarTech
5 months ago
Marketing

B2C marketing automation: The tools, tactics and prerequisites for success | MarTech

B2C marketing targets individual or small groups for purchases, with quicker decisions compared to B2B marketing involving many decision-makers. [ more ]
CMSWire.com
5 months ago
Artificial intelligence

Humanizing B2B Marketing at Marqeta

AI as a supporter, empathy in B2B marketing, cultural connection [ more ]
morepersonalization
#digital-marketing
eLearning Industry
1 month ago
Marketing

How B2B Affiliate Marketing Is Revolutionizing eLearning: Boosting Growth And Engagement

B2B affiliate marketing is crucial for eLearning platforms to build partnerships and drive growth through trust and collaboration. [ more ]
GREY Journal
1 month ago
Marketing

How to Do B2B Social Media Optimization - GREY Journal

B2B social media optimization enhances visibility, generates leads, and cultivates relationships through strategic content and platform selection. [ more ]
Forbes
1 month ago
Growth hacking

Council Post: Five B2B SEO Tips To Rank And Drive New Leads

SEO is essential for B2B businesses to drive leads and revenue through optimized search engine visibility. [ more ]
eLearning Industry
1 month ago
Marketing

How B2B Affiliate Marketing Is Revolutionizing eLearning: Boosting Growth And Engagement

B2B affiliate marketing is crucial for eLearning platforms to build partnerships and drive growth through trust and collaboration. [ more ]
GREY Journal
1 month ago
Marketing

How to Do B2B Social Media Optimization - GREY Journal

B2B social media optimization enhances visibility, generates leads, and cultivates relationships through strategic content and platform selection. [ more ]
Forbes
1 month ago
Growth hacking

Council Post: Five B2B SEO Tips To Rank And Drive New Leads

SEO is essential for B2B businesses to drive leads and revenue through optimized search engine visibility. [ more ]
moredigital-marketing
#kpis
Hubspot
1 month ago
Marketing

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

B2B marketing KPIs help measure progress towards long-term goals.
KPIs differ from metrics as they focus on broader objectives. [ more ]
Sfgate
3 months ago
Marketing

9 B2B Marketing Metrics and KPIs that Matter

Focus on meaningful metrics and KPIs, not vanity numbers, for real business growth in B2B marketing. [ more ]
eLearning Industry
3 months ago
Marketing

SaaS Sales Strategy Unveiled: Insider Tips For Winning More Deals

SaaS sales require ongoing client nurturing and monitoring of KPIs like MRR and churn rates for sustainable growth. [ more ]
Hubspot
1 month ago
Marketing

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

B2B marketing KPIs help measure progress towards long-term goals.
KPIs differ from metrics as they focus on broader objectives. [ more ]
Sfgate
3 months ago
Marketing

9 B2B Marketing Metrics and KPIs that Matter

Focus on meaningful metrics and KPIs, not vanity numbers, for real business growth in B2B marketing. [ more ]
eLearning Industry
3 months ago
Marketing

SaaS Sales Strategy Unveiled: Insider Tips For Winning More Deals

SaaS sales require ongoing client nurturing and monitoring of KPIs like MRR and churn rates for sustainable growth. [ more ]
morekpis
MarTech
1 month ago
Artificial intelligence

Where AI falls short in high-stakes B2B industries | MarTech

AI is not a universal solution; marketers must recognize when human expertise is essential.
AI mimics human creativity, but lacks the ability to create truly unique brand messages.
B2B content requires market insight and emotional understanding that AI cannot replicate.
While AI can assist in design, it often fails to adhere to brand aesthetics. [ more ]
Forbes
1 month ago
Marketing

Council Post: The Future Of B2B Go-To-Market Strategy: Six Things To Expect

B2B companies must evolve their go-to-market strategies to thrive amidst changing consumer demands, leveraging hyper-personalization and integrated technologies. [ more ]
Forbes
1 month ago
Marketing

Council Post: How Marketers Can Leverage Threads: 10 Expert Takes On The Platform

Meta's Threads provides marketers a unique opportunity to engage audiences through text-focused interactions, particularly for B2B community building. [ more ]
Digiday
1 month ago
Marketing

Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House

The Journal House is expanding its event franchise by integrating B2B brands to attract broader sponsorship opportunities. [ more ]
#data-privacy
Fast Company
1 month ago
Marketing

The need to address transparency in content marketing today

Transparency in content syndication is crucial for B2B marketers to handle data privacy challenges and regulatory demands effectively. [ more ]
Social Media Today
5 months ago
Marketing

LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]

B2B marketers can maximize campaigns by leveraging AI, attribution, and improved measurement amidst changing data privacy regulations. [ more ]
Social Media Today
5 months ago
Marketing

LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]

B2B marketers can leverage AI, attribution, and measurement for campaign success. [ more ]
Fast Company
1 month ago
Marketing

The need to address transparency in content marketing today

Transparency in content syndication is crucial for B2B marketers to handle data privacy challenges and regulatory demands effectively. [ more ]
Social Media Today
5 months ago
Marketing

LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]

B2B marketers can maximize campaigns by leveraging AI, attribution, and improved measurement amidst changing data privacy regulations. [ more ]
Social Media Today
5 months ago
Marketing

LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]

B2B marketers can leverage AI, attribution, and measurement for campaign success. [ more ]
moredata-privacy
Berlin Startup Jobs
1 month ago
Startup companies

Job Vacancy: (Junior) Online Marketing Manager im Vertrieb (w/m/d) // smava | Marketing & Communications, Sales Jobs | Berlin Startup Jobs

Join smava to shape the future of digital lending through innovative affiliate marketing strategies and collaboration with expert teams. [ more ]
The Drum
1 month ago
Media industry

How to become an ace at newsjacking (to help your B2B brand become king)

Preparation is essential for brands to capitalize on newsjacking opportunities in the evolving news cycle. [ more ]
Marketing Dive
1 month ago
Marketing

Strengthening brand equity as a lever for business growth

Consumer trust and brand familiarity are critical for purchasing decisions in 2024. [ more ]
Berlin Startup Jobs
1 month ago
Marketing

Job Vacancy: Head of Marketing // Codecks | Marketing & Communications Jobs | Berlin Startup Jobs

Codecks seeks a Marketing & Communications expert to enhance growth strategies for engaging game developers. [ more ]
#marketing-trends
MarTech
2 months ago
Marketing

5 key trends we're seeing in B2B marketing | MarTech

B2B marketing is rapidly evolving due to the entry of Gen X and Y buyers who prefer digital and automated buying processes. [ more ]
Forbes
1 month ago
Marketing

Council Post: The State Of Direct Mail In 2024-And How Brands Can Get In The Game

Direct mail marketing is experiencing a resurgence, with increased investments and higher expected budgets from marketers. [ more ]
MarTech
5 months ago
Marketing

B2B customer acquisition strategies are evolving | MarTech

Live events and partner programs are regaining importance in B2B customer acquisition strategies alongside digital channels. [ more ]
MarTech
2 months ago
Marketing

5 key trends we're seeing in B2B marketing | MarTech

B2B marketing is rapidly evolving due to the entry of Gen X and Y buyers who prefer digital and automated buying processes. [ more ]
Forbes
1 month ago
Marketing

Council Post: The State Of Direct Mail In 2024-And How Brands Can Get In The Game

Direct mail marketing is experiencing a resurgence, with increased investments and higher expected budgets from marketers. [ more ]
MarTech
5 months ago
Marketing

B2B customer acquisition strategies are evolving | MarTech

Live events and partner programs are regaining importance in B2B customer acquisition strategies alongside digital channels. [ more ]
moremarketing-trends
#performance-marketing
Berlin Startup Jobs
2 months ago
Startup companies

Job Vacancy: Performance Marketing Manager:in (m/w/d) // Eventfrog | Marketing & Communications Jobs | Berlin Startup Jobs

Eventfrog revolutioniert die Ticketing-Branche durch kostenlose Online-Ticketing-Lösungen für Veranstalter und fördert eine blühende regionale Kulturlandschaft. [ more ]
MarTech
5 months ago
Marketing

Why does everyone seem to be re-thinking B2B marketing? | MarTech

B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy. [ more ]
Berlin Startup Jobs
2 months ago
Startup companies

Job Vacancy: Performance Marketing Manager:in (m/w/d) // Eventfrog | Marketing & Communications Jobs | Berlin Startup Jobs

Eventfrog revolutioniert die Ticketing-Branche durch kostenlose Online-Ticketing-Lösungen für Veranstalter und fördert eine blühende regionale Kulturlandschaft. [ more ]
MarTech
5 months ago
Marketing

Why does everyone seem to be re-thinking B2B marketing? | MarTech

B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy. [ more ]
moreperformance-marketing
The Drum
2 months ago
Marketing

Execs from LinkedIn, Merkle & Initiative say video is unlocking new possibilities in B2B

Video is a crucial tool for B2B marketers facing competition and changing buyer behavior. [ more ]
adlibweb.
2 months ago
Marketing

B2B Marketing Strategies: Building Strong Relationships in the Manufacturing Sector

Strong B2B connections drive development and competitiveness in manufacturing.
A tailored marketing approach is essential for successful partnerships. [ more ]
Hubspot
2 months ago
Artificial intelligence

AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

AI in B2B marketing boosts efficiency and creativity, but raises concerns about job security and reliance. [ more ]
#linkedin
Forbes
2 months ago
Social media marketing

The LinkedIn Publishing Playbook: A Framework For Daily Publishing

Frequent posting on LinkedIn significantly boosts visibility, engagement, and opportunities for networking. [ more ]
MarTech
6 months ago
Marketing

LinkedIn introduces CTV ads for B2B campaigns | MarTech

LinkedIn introduces CTV ads in B2B campaigns.
CTV is a growing channel for B2B marketers. [ more ]
Forbes
2 months ago
Social media marketing

The LinkedIn Publishing Playbook: A Framework For Daily Publishing

Frequent posting on LinkedIn significantly boosts visibility, engagement, and opportunities for networking. [ more ]
MarTech
6 months ago
Marketing

LinkedIn introduces CTV ads for B2B campaigns | MarTech

LinkedIn introduces CTV ads in B2B campaigns.
CTV is a growing channel for B2B marketers. [ more ]
morelinkedin
#demand-generation
Forbes
2 months ago
Marketing

Council Post: Key Metrics To Track In B2B Demand Generation Marketing

Focus on actionable metrics in demand generation marketing to improve conversions and align with business objectives. [ more ]
MarTech
5 months ago
Marketing

9 must-have tools for demand gen marketing | MarTech

The right tools significantly enhance B2B marketing efforts. [ more ]
Forbes
2 months ago
Marketing

Council Post: Key Metrics To Track In B2B Demand Generation Marketing

Focus on actionable metrics in demand generation marketing to improve conversions and align with business objectives. [ more ]
MarTech
5 months ago
Marketing

9 must-have tools for demand gen marketing | MarTech

The right tools significantly enhance B2B marketing efforts. [ more ]
moredemand-generation
#technology-in-marketing
Thedrum
2 months ago
Marketing

The Marketing Practice appoints Christie Johansen-Pinney as client director

B2B agency specializing in data, technology, and creativity for integrated marketing strategies. [ more ]
MarTech
6 months ago
Marketing

The effectiveness crisis in B2B marketing: Why MOps must shift focus now | MarTech

MOps professionals need to prioritize marketing effectiveness over efficiency in B2B marketing.
While technology and automation are important, marketers should not lose focus on core marketing principles and objectives. [ more ]
Thedrum
2 months ago
Marketing

The Marketing Practice appoints Christie Johansen-Pinney as client director

B2B agency specializing in data, technology, and creativity for integrated marketing strategies. [ more ]
MarTech
6 months ago
Marketing

The effectiveness crisis in B2B marketing: Why MOps must shift focus now | MarTech

MOps professionals need to prioritize marketing effectiveness over efficiency in B2B marketing.
While technology and automation are important, marketers should not lose focus on core marketing principles and objectives. [ more ]
moretechnology-in-marketing
Digiday
3 months ago
Marketing

How JumpCrew sells B2B companies on its concept of growth as a service

JumpCrew offers Growth as a Service (GaaS) for B2B companies, providing a one-stop shop solution for all sales and marketing needs. [ more ]
AdExchanger
3 months ago
Marketing

Ads For What You Can't Get At Walmart; Anything Is Possible | AdExchanger

The biggest grocery chains have advanced in retail media business, now targeting non-endemic ad categories like CTV ads. Amazon eyes expanding its business reach beyond traditional retail platforms. [ more ]
The Drum
5 months ago
Marketing

Inside Schneider Electric's B2B campaign to turn Unsung Heroes into Impact Makers

Transforming unsung heroes into impact makers by creating bespoke content that resonates with the target audience. [ more ]
eLearning Industry
5 months ago
Marketing

Never Run Out Of Ideas: A Guide For SaaS Marketers On What To Write About

Implementing content writing in marketing boosts organic traffic, engagement, and visibility for B2B companies. [ more ]
Digiday
5 months ago
Marketing

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

Business brands applying B2C marketing strategies, like humor and social media, to engage audiences effectively. [ more ]
MarTech
5 months ago
Marketing

New ways to identify B2B buying group members | MarTech

Understanding the dynamics of B2B buying groups is crucial for successful marketing strategies. [ more ]
The Drum
6 months ago
Marketing

How to take advantage of the LinkedIn algorithm change with your B2B posts

LinkedIn now prioritizes quality over quantity in content, shifting from engagement-focused to high-quality posts for B2B marketing. [ more ]
Forbes
6 months ago
Marketing

Council Post: My Strategic Playbook For B2B Marketing In 2024

Marketing strategy in B2B must start with thorough research and collaboration among departments. [ more ]
Entrepreneur
6 months ago
Marketing

Here's How to Actually Get an ROI in Marketing | Entrepreneur

Utilizing industry-vertical newsletters with AI targeting can improve B2B marketing ROI by reaching engaged audiences and enhancing brand credibility. [ more ]
beehiiv Blog
6 months ago
Marketing

Elevate Your B2B Marketing Game With These Powerful Tactics

Specialized B2B marketing tactics are essential for connecting with business clients and building long-term relationships for sales success. [ more ]
Digiday
6 months ago
Marketing

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

B2B marketers are shifting towards consumer-facing spaces and strategies to stand out in a competitive marketplace. [ more ]
AdExchanger
6 months ago
Marketing

Why White Claw's Parent Company Is Pouring Investment Into Headless Commerce | AdExchanger

Headless commerce system allows multiple front-end media environments to connect to back-end fulfillment systems for streamlined operations. [ more ]
Forbes
6 months ago
Marketing

Council Post: Why B2B Is Uniquely Positioned For A New Era Of Identifiers

B2B marketing may be better positioned for the new era of identifiers than consumer marketing.
Effective B2B advertising will require a strategy for combining and accessing different data sets. [ more ]
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