Email newsletters serve as a key tool for delivering value and building trust with audiences. They focus on meeting the audience's needs rather than closing sales, distinguishing between different formats. Editorial newsletters are opinion-led, storytelling-focused, and designed to establish personal connections, providing zero-click content. Curated content newsletters compile helpful resources, emphasizing user experience and presenting a clear viewpoint on why the featured content matters to the audience. They enhance industry insights and connect with audience challenges. In 2024, 71% of B2B marketers utilized these newsletters in their strategies, confirming their relevance.
A real newsletter delivers consistent value and builds trust, existing to keep the audience informed, entertained, or inspired, rather than to close deals.
Editorial newsletters build brand awareness and create personal connections, providing zero-click content that is valuable on its own without needing to link back.
Curated newsletters are like roundups, sharing both your own and third-party content, enhancing user experience while still leading with your perspective.
Up to 71% of B2B marketers used email newsletters as a distribution channel in 2024, emphasizing their importance in content marketing strategies.
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