#linkedin

#linkedin

LinkedIn activity is high, but the choice to post depends on personal preference and authenticity. [ more ]

LinkedIn is testing a dedicated video feed in a TikTok-style format.

Improvement on discovering virtual events and video content is expected through dedicated event and video feeds. [ more ]

Social media search is crucial for marketers, with LinkedIn SEO becoming increasingly important for visibility and discoverability across search engines. [ more ]

CMOs are adapting to new concepts and approaches amidst a 47% drop in job numbers, focusing on in-demand skills for future opportunities. [ more ]

LinkedIn emerges as a challenger to Twitter post-Musk's acquisition with a surge in web traffic and app downloads. [ more ]

Fake ads are gaining attention on LinkedIn, raising questions about what constitutes authenticity in advertising. [ more ]

Having a strong presence on social media is crucial for agencies to expand client base and showcase expertise. [ more ]

LinkedIn has evolved from a job-searching and networking platform to a space for online public performance and now includes gaming elements. [ more ]

LinkedIn introduces 'Subscribe to Newsletter' CTA for Premium users to improve sign-ups. [ more ]

LinkedIn is introducing a Premium Company Page subscription priced at $99 per month, targeting SMBs and offering AI-driven content creation and follower growth tools. [ more ]

Online application for public service job led to mandatory Lensa contact information submission. [ more ]

Recruiters often send generic messages without personalization on LinkedIn.

Successful recruiting emails should be customized, informative, and brief. [ more ]

LinkedIn's AI/ML platform leverages Venice DB for feature persistence, enhancing productivity through end-to-end capabilities and open-source projects like Feathr.

Venice DB, an open-sourced NoSQL data store, plays a crucial role in powering LinkedIn's AI/ML features with support for dataset versioning. [ more ]

Twitter was once the top platform for engagement, but has declined while LinkedIn, Facebook, and Instagram have become more effective. [ more ]

LinkedIn is crucial for students' professional growth, offering networking opportunities with potential employers and industry experts.

Effective strategies for maximizing LinkedIn's potential include completing your profile with relevant keywords, aligning skills with job positions, and tailoring the headline to desired roles. [ more ]

LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.

Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies. [ more ]

LinkedIn launches CTV ads to boost video promotions on connected TVs and streaming devices.

Introduction of Live Event Ads offers a new way to promote upcoming LinkedIn events. [ more ]

LinkedIn introduces CTV ads for expanded video reach on TV sets.

Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content. [ more ]

LinkedIn introduces CTV ads in B2B campaigns.

CTV is a growing channel for B2B marketers. [ more ]

LinkedIn expands into CTV advertising for B2B targeting.

LinkedIn users are more receptive to ads due to intentional platform use. [ more ]

CEOs leveraging LinkedIn for personal branding and engagement

Google Chrome changes impacting internet privacy and data tracking [ more ]

LinkedIn is testing short-form videos in a dedicated tab, similar to TikTok and Instagram Reels.

The platform is focusing on professional content, aiming to enhance user engagement and feedback. [ more ]

LinkedIn experiments with games and short-form videos, targeting a new user demographic.

The splintering of social media users across different platforms challenges community migration. [ more ]

LinkedIn is testing a short-form video feed similar to TikTok.

The new feature is designed to boost engagement by focusing on professional content. [ more ]

LinkedIn introduces short-form video like other platforms.

LinkedIn focuses on curated video content for education and learning. [ more ]

Age discrimination in hiring is prevalent, even in the tech industry.

LinkedIn faced backlash for running ageist ads that perpetuated stereotypes against older professionals. [ more ]

Instagram moved post timestamps to the top for clarity on post timing.

LinkedIn moved post timestamps to the bottom, highlighting evergreen content. [ more ]

LinkedIn se ha convertido en un refugio para creadores de contenido.

La pandemia aceleró la transformación de LinkedIn como plataforma de conexiones digitales. [ more ]

LinkedIn prioritizes journalism, investing in news partnerships globally.

LinkedIn aims to provide professional-grade content and audience growth opportunities for news publishers. [ more ]

Brands can now promote content from any LinkedIn user, not limited to their employees.

Thought Leader Ads can enhance brand credibility and trustworthiness by sharing insights from various individuals. [ more ]

The European Commission requests information on use of targeted ads and generative AI from tech platforms under the DSA.

Platforms like LinkedIn are required to comply with DSA regulations on targeted advertising and personal data use. [ more ]

EU requests information from LinkedIn regarding ad targeting practices under the Digital Services Act (DSA)

Concerns raised over LinkedIn's use of sensitive data for ad targeting under EU law [ more ]

Gen Z workers find job search frustrating and challenging

Utilize AI-powered articles and expert tips for job search preparation [ more ]

Current job seekers have access to various online tools for job search. LinkedIn's 'Open to Work' feature can be controversial. [ more ]

Mariana Kobayashi landed a job at Google with almost double the salary after being fired from LinkedIn.

Kobayashi's unconventional job application, including a video resume, helped her stand out and attract the attention of Google recruiters. [ more ]

LinkedIn experienced an outage a day after Meta's services went down.

The outage impacted more than 1 billion LinkedIn members worldwide. [ more ]

LinkedIn now identifies and promotes useful content to a hyper-targeted audience for extended periods.

Sharing knowledge on LinkedIn can have long-term benefits despite individual post outcomes. [ more ]

LinkedIn is enhancing content longevity through suggested posts for targeted audiences.

Sharing knowledge consistently on LinkedIn can lead to long-term success. [ more ]

LinkedIn is changing its algorithm to show evergreen content for an extended period.

Sharing knowledge consistently on LinkedIn will lead to positive outcomes over time. [ more ]

LinkedIn is developing 'suggested posts' to increase reach of high-quality content.

Platform shifting focus to 'knowledge and advice' over virality. [ more ]

Snoop Dogg's presence on LinkedIn shows that the platform is not just for corporate professionals but for anyone looking to build their personal brand.

Celebrities like Snoop Dogg, Ryan Reynolds, Gwyneth Paltrow, and Jennifer Lopez are using LinkedIn to reach new audience demographics. [ more ]

Building a strong personal brand on LinkedIn does not require an impressive resume.

Targeting a specific audience and providing content that solves their problems is key to building a personal brand on LinkedIn. [ more ]

LinkedIn offers a Media Planning API to help agencies forecast the reach and frequency of brand campaigns.

This API allows marketers to plan and drive measurable results on LinkedIn. [ more ]

The Media Planning API provides forecasted reach and frequency of brand campaigns on LinkedIn.

It allows marketers to better scenario plan and drive measurable results. [ more ]

LinkedIn reached 1 billion users in 2023

Top creators on LinkedIn leveraged the platform's dynamics to grow in 2023 [ more ]