"Your LinkedIn connections scroll past your content every day. They see your posts, maybe even click 'like', then forget you exist. You have followers who could become clients tomorrow. They have problems you solve. This gap between connection and conversion costs you money every week. I grew my LinkedIn following from 7,000 to over 40,000 in 18 months, but follower count means nothing without sales."
"Your connections have infinite options for their attention right now. A million videos to watch. Articles to read. Posts to scroll through. Why should they stop for yours? Most business owners never ask this question. They post content that is depressingly boring, wondering why engagement stays flat."
"Make your content impossible to ignore by speaking directly to what keeps your audience up at night. Their big dreams. The real motivations. Who are you talking to and what do they already care about? Define them. The founder fantasising about that big exit. The coach who wants more big corporate clients. The consultant who knows their offer is great but can't communicate it effectively."
Many LinkedIn connections passively consume content without converting because followers lack trust, clarity, and felt understanding. Follower counts alone do not generate sales; content must give people a reason to care by naming specific situations, dreams, and motivations. Content should speak directly to audience pain and aspirations and define a clear target: founders chasing exits, coaches seeking corporate clients, consultants who can’t communicate their offer. Human, authentic voice differentiates from polished, AI-generated posts. Naming precise client situations creates recognition and connection. Closing specific gaps between connection and conversion incrementally increases trust and the likelihood of outreach.
Read at Forbes
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