"LinkedIn can be a powerful client attraction tool for freelancers and service-based business owners. It allows you to get in front of and connect with company decision-makers, and is frequently rated as the most effective social media channel for B2B marketing and lead generation. And it seems more and more business owners are discovering the power of LinkedIn; the platform itself reports a 69% YoY increase in members adding the title 'founder' to their profile."
"But simply "posting and ghosting" or updating your profile every once in a while isn't going to gain you much traction. Freelancers who use the platform intentionally, consistently, and strategically are the ones who increase leads and, in turn, grow their revenue. Here's how you can, too. 1. Show Your Best Self In Your Photos There are two visual assets on your LinkedIn profile: your profile photo and your banner photo."
LinkedIn functions as a high-impact client-attraction platform for freelancers and service-based business owners, connecting users with company decision-makers and driving B2B lead generation. The platform shows a large increase in members identifying as founders. Casual posting and infrequent profile updates produce little traction. Intentional, consistent, and strategic platform use helps freelancers increase leads and revenue. Visual assets matter: a clear, friendly headshot with good lighting and appropriate attire builds trust, while a banner with concise, benefit-focused text and an additional personal image reinforces personal branding and communicates specific services and value propositions to prospective clients.
Read at Forbes
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