"Content plays a central role in how we acquire and educate customers. It needs to perform across the full funnel and work for both classical search and modern, LLM-based discovery. This requires a combination of technical SEO, strong content strategy, and hands-on content creation. As Senior Content Strategist (m/f/d), you own our content system end-to-end. You are responsible for defining the strategy and technical foundations, while also contributing directly to the creation of high-impact content such as articles, guides, case studies, and video-based formats."
"Content Engine Build-Out: Build and manage our content hub (blog, case studies, guides, landing pages) that feeds both SEO and our paid media funnel.That means: conceptualizing of content pieces, extracting knowledge from experts within the company, scripting, directing of video/foto shootings Technical SEO Mastery: Oversee technical SEO health, especially focusing on crawlability and indexing (both for conventional search and LLM) of all content pages."
A small team of around eight people uses short feedback loops, direct access to decision makers, and a pragmatic approach to growth. Content must perform across the full funnel and be discoverable via classical search and modern LLM-based discovery. The Senior Content Strategist owns the content system end-to-end, defining strategy and technical foundations while also contributing hands-on to articles, guides, case studies, and video formats. Core responsibilities include building and managing a content hub, ensuring technical SEO health for crawlability and indexing, optimizing funnel and page structure, and translating customer and reseller needs into a scalable keyword strategy. The role expects 3+ years of hands-on SEO experience.
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