B2B brands face challenges in gaining media coverage, often viewed as less exciting than B2C brands. Martin Waxman suggests that the main goal is to be discovered by the right audience, not just to gain mentions. Key strategies include identifying influential journalists and building relationships, creating media-specific pitches that solve problems, and offering insights that resonate. Personalization is essential, encouraging B2B companies to engage journalists in meaningful conversations about trends and relevant content.
B2B brands are constantly seeking innovative ways to enhance media coverage, but there's often a struggle to gain media attention in industries perceived as less exciting than B2C.
The goal is not to just be mentioned, but to be discovered by the right audience.
Generic pitches won't cut it today. B2B companies should be providing valuable information and your pitch should offer something that will help solve a problem or achieve a specific goal.
Personalization is key here. Ask questions about what they're hearing and see where your content fits.
Collection
[
|
...
]