"Let's be honest: the price tag on LinkedIn advertising is enough to make any creative flinch. But looking past that sticker shock reveals the best targeting tool available for landing high-ticket design projects. If you're wondering whether your budget will actually yield a return next year, you aren't alone. This report breaks down exactly why LinkedIn is worth it for independent designers and studios."
"Comparing LinkedIn ad costs to platforms like TikTok is apples and oranges. While the buy-in is higher, the audience quality is in a different league. You are effectively paying to skip the line and get in front of decision-makers with real budgets. This means that while your cost per click goes up, your eventual deal size usually follows suit. Plus, there is a hidden value in efficiency: you spend far less time vetting low-budget leads that go nowhere."
"Accessing the right decision-makers is half the battle, and LinkedIn allows you to reach the people who truly value (and pay for) high-end design. It's a refreshing alternative to the low-bid environment of sites like Upwork. This report is an invitation to measure your current marketing against real industry standards. It is especially critical right now: as AI creates new challenges for designers, your campaigns must work harder to position your specific, human experience as a vital strategic asset."
LinkedIn advertising requires a higher buy-in but provides precise targeting and access to decision-makers with real budgets. The platform generates 80% of B2B leads and consistently outperforms Meta and Google on ROI, often producing larger deal sizes that offset increased cost-per-click. Higher spend improves pipeline efficiency by reducing time spent on low-budget inquiries. Agency allocation toward LinkedIn has increased, with ad spend rising from 31% to 39% alongside a reported 113% ROAS. In an AI-driven market, campaigns must emphasize human expertise and strategic value to justify creative investment.
Read at WE AND THE COLOR
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