#creative-agencies

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The Drum
3 weeks ago
Marketing

CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies together

Omnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth. [ more ]
Digiday
8 months ago
Media industry

Media Buying Briefing: Exploring the many ways creative and media are coming back together

Creative and media need to work together for effective advertising
Media agencies and creative agencies are partnering up for full-service offerings [ more ]
The Drum
3 weeks ago
Marketing

CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies together

Omnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth. [ more ]
Digiday
8 months ago
Media industry

Media Buying Briefing: Exploring the many ways creative and media are coming back together

Creative and media need to work together for effective advertising
Media agencies and creative agencies are partnering up for full-service offerings [ more ]
moreadvertising
Creative Bloq
1 month ago
Graphic design

Why agencies needs freelancers (and how to make the most of them)

Creative agencies must diversify their skillsets to keep pace with evolving brand needs.
Utilizing freelancers allows studios to explore new service areas without heavy commitments. [ more ]
ClickUp
2 months ago
UX design

11 Best Design Brief Templates to Use in 2024 | ClickUp

Using design brief templates streamlines the design project initiation process by centralizing project goals and specifications. [ more ]
Digiday
5 months ago
Marketing

VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutions

VaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy. [ more ]
The Drum
6 months ago
Marketing

Why FCB's model is working when other agencies' aren't

FCB's commercial performance has defied industry trends, with 5% net revenue growth and 45 new clients in 2023.
IPG faced challenges with -1.7% organic revenue across digital and creative agencies in 2023, contrasting with FCB's success. [ more ]
Adweek
6 months ago
Artificial intelligence

Sora's Expected Impact on Marketing Creative, Pricing, Staff

AI-powered text-to-image tool Sora impacts agency pricing structures and business models
AI tools like Sora prompt a shift in skillsets rather than job elimination [ more ]
Adweek
7 months ago
Marketing

WPP CEO Commits to Tech Clients and Dispels Sora Competition

WPP reported 3.2% organic revenue growth, with technology clients' spending decline affecting results.
One-fifth of WPP's revenues come from technology clients like Meta, Google, and Microsoft, impacting the company's financial performance. [ more ]
The Drum
7 months ago
Marketing

Publicis leads the big six (for now). Here's how it managed to defy holdco malaise

Publicis Groupe has achieved strong financial performance with 6.3% organic revenue growth, while its competitors like WPP have struggled with only 0.9% net revenue growth.
Publicis's success can be attributed to the strength of its media businesses, data specialist Epsilon, and its creative agencies, as well as growth in all geographic areas. [ more ]
Digiday
7 months ago
Marketing

NP Digital acquires agency REBL House to combine creative and data capabilities

Performance marketing agency NP Digital is acquiring creative and branding agency REBL House.
This acquisition will make REBL House the creative strategy and production division within NP Digital globally. [ more ]
The Drum
10 months ago
Marketing

Can this agency model crack India? Inside the new Omnicom Advertising Services

Omnicom Advertising Services in India has been formed to consolidate the creative agencies DDB, BBDO, and TBWA.
The CEO of DDB Mudra Group India, Aditya Kanthy, will lead the new entity and focus on talent, collaboration, and innovation.
Omnicom plans to triple its workforce in India in the next two to three years. [ more ]
#generative-ai
AdExchanger
3 months ago
Artificial intelligence

Cannes Lions, Generative AI Edition | AdExchanger

Generative AI is increasingly integrated into platforms, impacting creative agencies, requiring creatives to consider it as an opportunity and essential skill for survival. [ more ]
AdExchanger
3 months ago
Marketing

Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchanger

Generative AI can automate creative variations for better ad performance. [ more ]
AdExchanger
3 months ago
Artificial intelligence

Cannes Lions, Generative AI Edition | AdExchanger

Generative AI is increasingly integrated into platforms, impacting creative agencies, requiring creatives to consider it as an opportunity and essential skill for survival. [ more ]
AdExchanger
3 months ago
Marketing

Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchanger

Generative AI can automate creative variations for better ad performance. [ more ]
moregenerative-ai
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