NP Digital acquires agency REBL House to combine creative and data capabilities
Briefly

"The marketing landscape is shifting in response to trends in AI, reduced tracking, constrained resources and generational differences," said Mike Gullaksen, CEO of NP Digital.
"The new structure hopes to attract a more Gen Z audience and distinguish media from the 'overuse of AI' as content creators experiment with generative AI tools," said Alex Toulch, founder of REBL House.
Read at Digiday
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