Negotiating real estate on affiliate portals means you need to have a good sense of commercial selling and how to value different traffic sources. At the end of the day, this is a business, and you need to be able to make the right media advertising decisions that will help the business succeed and meet your overall customer acquisition targets.
Key stat: 54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise. Beyond the chart: Use this chart: Drop this into your next digital strategy review to show stakeholders the GEO timeline pressure. Use it to benchmark your team's implementation plans against the majority.
Digital has never been just marketing for me. It is a tool that connects creativity and influence. I always say: attention is the new currency. It all started with short videos and bold ideas that unexpectedly went viral. This gave me the confidence that I can use the language of cinema and storytelling on social media to create projects that change the perception of brands.
We have long believed that being close to you close to where you live, close to how you consume content, close to what you care about, close to how you think and what you need help with is the key to maintaining our relevance with Canadians. Proximity drives our core CBC News promise to the audience: "We are with you every day making sense of our world together."
She'll succeed Peter Vandermeersch, who has been Irish CEO since 2022 and before that had served as Publisher of the Antwerp-based group's Irish titles since the takeover of the former Independent News & Media plc in 2019. The news was announced to staff on Wednesday morning. Peter Vandermeersch is moving to take on a new group-wide role as Mediahuis Fellow 'Journalism and Society'.
From AI content generation to personalization at scale, technology is constantly breaking new barriers when it comes to connecting marketers and audiences. New tools and platforms leveraging generative AI, along with changing consumer behaviors, are rewriting the marketing rulebook. Opportunity is everywhere, yet many businesses struggle to integrate technology and strategy in a way that drives real growth. Working with companies of all sizes to help them understand and implement tech strategy, I see plenty of good and bad practices.
In today's hyper-competitive digital landscape, brands need to stand out, connect emotionally, and drive action, requiring creativity beyond technical execution.
