"It's this fun, passionate, but most importantly, human side of the industry we love, and why we started this series. Combine that with the fact that Mark's agency, Episode Four, is doing things in a very different way to most - I reckon every single individual in a network agency will faint when they hear the phrase 'no timesheets' - and we knew he'd be great for the 10 Questions hot seat."
"One of the first ad execs to truly embrace social, Mark was VP of emerging media strategy and innovation at PHD, the EVP, director of digital strategy for North America at BBDO, and the co-founder and COO of Mediabrands Publishing, before becoming group managing director and head of digital & innovation at Ogilvy & Mather. The man could probably tell you a thing or two about tech. And he certainly has some views on where and how agencies can thrive going forward."
Mark Himmelsbach launched Episode Four in New York in January 2018 and built a client roster including AT&T, Goldman Sachs, Santander, and Visa. The agency also launched an AI startup, RYA. Mark launched golf apparel brand Heathlander. He has held senior roles at PHD, BBDO, Mediabrands Publishing, and Ogilvy & Mather, focusing on digital strategy and innovation. He curates an annual PlannerBowl where leading strategists share live reactions to Super Bowl ads. Episode Four emphasizes unconventional, human-centered agency practices such as eliminating timesheets and prioritizing curiosity and culture.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]