"I always yearned for correcting what Lisa [Clunie, Joan's CEO] and I like to call the original sin of advertising, which is when media left the building and creative and media separated," said Kam Asghar, Crossmedia's CEO and co-founder. "Oftentimes, creative strategy and media strategy are just done independently. More than done together."
Added Clunie: "We're building a singular process. So that when a client comes in through the JoanXmedia door, they're met with a single strategic operating program."
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