Today, brand design studios are evolving to include diverse skills like experiential and motion design, with agencies needing to broaden their offerings to keep pace.
To maintain agility, design leaders must reconsider their approach to resourcing talent and be strategic about the diverse skills they need for future projects.
Mixing freelancers with permanent teams enables design studios to experiment with new service areas while minimizing the financial risks associated with permanent hires.
Freelance recruitment can be beneficial during times of change, but it requires careful execution to maintain creative integrity and service quality.
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