Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchanger
Briefly

Srinivasan highlighted how generative AI can automate creative variations for Google Pixel, improving results and speeding up campaign launch, reassuring the need for creative agencies amidst industry concerns.
The loss of Twitter's scaled user base and cultural cache is the main reason advertisers don't return to X, impacting ad performance and audience engagement, emphasizing the importance of innovation in creative advertising.
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