"For instance, thanks to web-based AR, people can now interact with AR content without needing to download an app; they just need their smartphone camera and a web browser. That makes it far more likely they'll engage with the content. How can B2B marketers capitalize here? One way is to create interactive AR product demos, allowing your audience to explore the complex inner workings of your product in a way that 2D visualizations don't allow."
"Yes, people have been banging on about AR for years. But all that early hype is finally showing potential - in large part, because the tech has become easier to deploy and use. For instance, thanks to web-based AR, people can now interact with AR content without needing to download an app; they just need their smartphone camera and a web browser. That makes it far more likely they'll engage with the content."
Improving website user experience (UX) is essential for increasing user engagement and supporting buyer decisions. Advances in web-based augmented reality (AR) enable interactive product demos and 3D overlays that let prospects visualize solutions within their working environments, improving understanding and confidence. Widespread voice functionality and consumer preference for voice search create opportunities to integrate Voice User Interfaces (VUIs) for hands-free navigation and task requests. Site navigation, design, and web accessibility remain core areas for optimization. These UX enhancements are driven by digital technology advances and shifting audience expectations, offering practical ways for B2B marketers to elevate online experiences.
Read at The Drum
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