fromThe Drum
6 days agoJudge of the Day: The Romans' Dan Roberts says ads need fewer decks, more doing
On AI, he says it's not a replacement for creativity, but a tool for those who know how to use it. "AI won't replace creatives but creatives who don't know how to use it as a tool will probably get replaced by those who do. It should be another string to a creative's bow, much like Photoshop." For Roberts, originality is still the point, and no amount of automation can change that.
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