"Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today's increasingly AI-powered programmatic ecosystem. Now, as the newly appointed CEO of QuantumPath, he wants to use his experience in the trenches to help media buyers automate complex workflows and better streamline campaign management. Hirsch officially took the reins at QuantumPath on Tuesday after serving as a strategic advisor since June."
"QuantumPath, which launched earlier this year, describes itself as an "AI-native" media-buying platform that was "built for traders, by traders." Stripping away the jargon, that means QuantumPath was developed by people who know what a headache it can be to run campaigns smoothly across multiple ad platforms at once. And rather than tacking AI onto an existing system, QuantumPath has AI at its core, said Hirsch. It was "built using AI to be used with AI in the future," he said."
Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, became CEO of QuantumPath after serving as a strategic advisor since June. QuantumPath is an AI-native media-buying platform built by traders to help media buyers automate complex workflows and streamline campaign management across multiple ad platforms. The platform was incubated within the 2045 Collective and was designed with AI at its core rather than as an add-on. QuantumPath enables agencies to create campaigns on multiple ad platforms without switching between DSPs by using clients' existing DSP seats. The company aims to reduce manual work and simplify cross-platform campaign execution.
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