#marketing-innovation

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Marketing tech
fromAdweek
1 week ago

The Innovator 50: Better Industries Through Technology

Brands and marketing/tech executives must innovate, adopt new working methods and technologies, remain culturally relevant, and prioritize people and integrity amid constant disruption.
fromThe Drum
1 week ago

How Pampers got 4 million toddlers reading with Snapchat VR story books

Pampers is the number one pediatrician-recommended brand in the US, committed to helping babies, supporting parents and protecting the world little ones will grow up in. When reports in the US indicated that 4 million children under the age of three have never been read to in their lifetime, Pampers set out to change that. It tapped Snapchat to help with its new purpose: to offer families books through the power of augmented reality.
Marketing
Marketing
fromSouth China Morning Post
1 month ago

The Growth Conversation: S4Capital's Sir Martin Sorrell

Marketers must pursue growth in Asia by innovating, embracing technology and storytelling, adapting to fragmentation, and navigating geopolitical and economic headwinds.
fromFast Company
2 months ago

Mschf to corporate America: Don't sue us, pay us

Mschf, the Brooklyn-based art collective, has recently decided to launch Applied Mschf, a creative consultancy that will collaborate with 5 to 10 brands a year.
Arts
#ai-in-marketing
more#ai-in-marketing
#ai-in-advertising
more#ai-in-advertising
E-Commerce
fromAlleywatch
3 months ago

Queen One Raises $5.5M to Make Every Product Story Come Alive Online

Queen One revolutionizes ecommerce by telling product stories and enhancing customer communication through innovative brand technology.
Marketing
fromstupidDOPE | Est. 2008
3 months ago

Why Some of the Most Disruptive Brands Aren't Playing by the Rules | stupidDOPE | Est. 2008

Consumers, especially Gen Z and Millennials, prefer connection, creativity, and transparency over traditional advertising.
#generative-ai
fromRetail Brew
3 months ago
E-Commerce

Move over SEO: Why retailers and brands need to start thinking about GEO

Generative engines are changing consumer shopping habits significantly, with large language models now vital for product recommendations.
fromForbes
5 months ago
Artificial intelligence

Designing With The Machine: How AI Is Reshaping Creative Marketing

AI is transforming creative processes in digital product design, fostering collaboration and iteration rather than competition.
AI tools can enhance design by assisting with microcopy variations and personalized UX flows.
Artificial intelligence
fromForbes
5 months ago

Designing With The Machine: How AI Is Reshaping Creative Marketing

AI is transforming creative processes in digital product design, fostering collaboration and iteration rather than competition.
AI tools can enhance design by assisting with microcopy variations and personalized UX flows.
more#generative-ai
E-Commerce
fromForbes
3 months ago

How Agentic AI Is Reshaping Consumer Marketing-And How To Navigate It

Agentic AI transforms autonomous marketing by making real-time decisions based on consumer behavior.
Venture
fromForbes
3 months ago

How Bold Marketing Is Helping VC-Backed Startups Stand Out And Scale

Creativity and innovative marketing are essential in the competitive landscape of venture-backed startups.
Marketing tech
fromAol
4 months ago

Sisters Power Nectar to $10.6M Funding, Unveil Game-Changing Marketing Tech

Nectar Social AI aims to transform digital marketing with a unique social operating system.
Marketing tech
fromThe Drum
5 months ago

4 reasons retail media is the new creative playground

Retail media is evolving into a creative space for brands, allowing for increased experimentation and innovation beyond mere transactional advertising.
#advertising
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fromCreative Boom
6 months ago

Dan Knowlton on how to make content audiences genuinely love

"Advertainment is our unique approach that fuses advertising with entertainment. Instead of pushing traditional, sales-heavy content that people tend to scroll past, we create content that audiences actually want to watch."
Marketing tech
fromThe Drum
6 months ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.
Marketing tech
Podcast
fromRAIN News
6 months ago

RAIN Notes: May 5

iHeartPodcasts is hosting a live celebration of Full House's Uncle Jesse and Rebecca Donaldson on June 5.
The Women Who Podcast Awards recognize and honor independent women-identified podcasters with specific entry requirements.
A unique marketing campaign has led to a new product where Cheez-It crackers are flavored through music exposure.
Marketing tech
fromThe Drum
6 months ago

Martech for Drummies: your essential cheat sheet

Innovation in martech now focuses on integrating existing tools and data, providing a competitive edge amidst tech overload and regulatory changes.
Media industry
fromForbes
6 months ago

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
Marketing tech
fromDigiday
6 months ago

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.
First-party data is now the key currency for driving new revenue streams.
Marketing tech
fromPodcaster News
7 months ago

Original Audio Lands As Australia's AI-Driven Audio Creative Agency - Podcaster News

Digital audio ad revenue in Australia is growing but remains under-monetized compared to audience reach.
Original Audio aims to enhance audio ad effectiveness through creativity and innovative technology.
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