"The Trade Desk is a digital advertising platform that connects ad buyers and ad opportunities. It sounds simple, and it mostly is, but it's also full of robust technology that helps clients make the best use of their money. The data-rich platform, powered by artificial intelligence (AI), gets ads placed in mediums where they can convert customers, making each dollar count to the maximum."
"The Trade Desk has been around for a while now, and it works with the biggest agencies and brands. It launched a huge upgrade to its platform in 2023 called Kokai, with a new, easier-to-use interface and powerful AI models and algorithms. The company says that the platform has access to 13 million advertising impressions per second, and it can help advertisers optimize spending and manage their campaigns in the most effective and cost-efficient way."
Cathie Wood purchased shares of The Trade Desk for the flagship Ark Innovation ETF and the Ark Next Generation Internet ETF. The Trade Desk is a data-rich, AI-powered digital advertising platform that connects ad buyers with ad opportunities and optimizes ad placement. The company launched the Kokai platform upgrade in 2023, featuring a simpler interface and powerful AI models, and claims access to 13 million advertising impressions per second. The firm reached about $2.5 billion in value, doubled revenue since 2021, reported 18% year-over-year third-quarter revenue growth, EPS rising from $0.19 to $0.23, and profit margins expanding from 15% to 16%.
Read at The Motley Fool
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