""Two years ago, we were 280 people. Today, we're still 280. Yet in revenue, we were half this size,""
""So we doubled our business with the same group of people.""
""The majority of impressions are still purchased in a direct setting, not programmatic,""
""Disney is never gonna sell a fraudulent impression to a client.""
Tatari maintained a 280-person headcount while doubling revenue by embedding machine learning across measurement, planning, and operations. An engineering-first mindset and early AI adoption enabled scaling, automation, and improved campaign outcomes without increasing staff. Convergent TV viewership favors streaming, but ad dollars remain skewed toward linear TV roughly 60/40, and holistic planning across linear, streaming, and online video yields a 13% efficiency gain when online video is layered in. Direct deals reduce intermediary fees, lower fraud risk, and improve brand safety compared with programmatic buying. AI deployment focuses on automating internal processes, optimizing campaigns, and assessing creative performance.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]