"The intimates and loungewear brand pledged not to use AI in its ads in an Instagram post on October 9. The post has since garnered over 40,000 likes and more than 500 comments, making it the brand's most popular post in the past year, Metricool, which tracks social media engagement, told Business Insider. "Today we commit: No AI-generated bodies or people. Real people only," Aerie said in the post. "No retouching. No AI. 100% Aerie real.""
"Engagement on Aerie's Instagram posts - not including reels - grew by about 75% between October 6 and October 19, Metricool said. Commenters praised Aerie for ditching AI and keeping it real. Aerie built its brand around just that - being real, chief marketing officer Stacey McCormick told Business Insider. In 2014, Aerie said it would stop retouching people and bodies in its campaigns and focus on "real" beauty. Saying no to AI is an extension of that promise, McCormick said, and it's about building trust."
"Aerie's promise comes at a time when brands' AI-generated marketing efforts aren't being well-received, Rachel Karten, social media consultant and author of the "Link In Bio" newsletter, told Business Insider. "Brands are sort of dipping their toe into AI," Karten said. "Right now, the comment section often erupts in 'boo; you're brand; pay creatives; we don't wanna see AI.'""
Aerie pledged not to use AI-generated bodies or people in marketing and committed to no retouching, promoting 100% real people. The Instagram announcement received over 40,000 likes and more than 500 comments, becoming the brand’s most popular post in the past year and boosting engagement on static Instagram posts by about 75% between October 6 and October 19. The brand previously committed in 2014 to stop retouching images and frames the no-AI stance as an extension of that approach to strengthen consumer trust amid rising industry use of AI.
Read at Business Insider
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