#event-marketing

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Practical Ecommerce
1 week ago
Marketing

5 Content Marketing Ideas for June 2024

Content marketers can leverage specific events and trends to create engaging content in June 2024. [ more ]
The Drum
2 weeks ago
Marketing

Putting on an event? Here's how to show your CEO it was worth the investment

Brands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces. [ more ]
The Drum
3 weeks ago
Marketing

Why events marketing spend is booming when other channels are sluggish

Event marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters. [ more ]
The Drum
3 weeks ago
Marketing

Why events marketing spend is booming when others channels are sluggish

Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads. [ more ]
Exchangewire
3 weeks ago
Marketing

IPA Bellwether Q1 2024: Budget Growth Remains Strong

Despite a decrease in main media advertising, Q1 2024 saw strong budget growth in the UK's marketing sector, with events leading the expansion. [ more ]
Practical Ecommerce
1 month ago
Marketing

5 Content Marketing Ideas for May 2024

Content marketing relies on reciprocity for customer engagement.
Creating content around specific events can attract and retain customers. [ more ]
Creative Bloq
3 weeks ago
Graphic design

Bonkers ideas, Barbie and preventing burnout: a day in the life of Katie Peake, co-founder of Backlash

As a creative director, managing a team, working on client briefs, and overseeing project timelines are key daily responsibilities. [ more ]
Digiday
1 month ago
Dining

Unilever cuenta con Sofia Richie Grainge para promocionar la nueva gama de 'styling' de Nexxus inspirada en TikTok

Quick thinking and adaptability are crucial in event marketing.
Utilizing available resources creatively can salvage unexpected situations at events. [ more ]
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