Mountain Dew is launching Thirst Guards, an initiative to provide ice-cold drinks to fans in summer hotspots, preventing empty coolers. This campaign includes partnerships with country artist Cole Swindell and Pit Viper, blending music and fashion into a unique experience. The Thirst Guards will operate in locations such as Lake of the Ozarks, providing on-demand beverage service via jet ski. Fans can text for drink deliveries, and Cole Swindell will lead some operations, enhancing the overall summer feel with a vibrant atmosphere and energy.
The Thirst Guards are a dedicated crew on a mission to eliminate the dreaded dry cooler, delivering Mountain Dew straight to fans-no matter where they're kicking back.
With an all-out blitz planned for popular party hotspots across the country, this campaign mixes music, fashion, and hydration into a wild summer experience that only Mountain Dew could deliver.
Outfitted with branded Sea-Doos and stocked coolers, this squad is set to make waves all summer long.
Fans can text their location to (803)-MTN-DEWS and, while supplies last, they’ll get a fresh drop of Dew delivered by jet ski.
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