Marketing
fromFood & Beverage Magazine
1 day agoMountain Dew Celebrates Its Roots with New Campaign
Mountain Dew's new campaign celebrates its Tennessee origins and invites fans to rediscover the brand's rich history and vibrant flavor.
With a neon green color that resembles antifreeze more than anything, you would be forgiven for thinking that the unique flavor of Mountain Dew soda is entirely artificial - but you would be wrong. Surprisingly, this vibrantly-colored citrus soda actually gets its signature taste from real fruit juice. That's right, one of the main ingredients that separates Mountain Dew from other lemon-lime sodas is concentrated orange juice.
This collaboration introduces the 'Cini Dirty Soda,' a DIY drink kit that marries Mountain Dew with Papa Johns' pepperoncini, sparking curiosity and creativity.