Ralph Lauren's Wimbledon activation excelled through influencer and celebrity partnerships, blending hospitality, tennis passion, and diversity in endorsements, driving significant engagement and conversations.
Lavazza focused on niche experiences, utilizing Wimbledon to create unique moments for attendees, showcasing the importance of experiential marketing in brand activations.
#wimbledon #brand-activations #influencer-marketing #diversity-in-endorsements #experiential-marketing
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