"This year's honorees come from a wide variety of product categories-from toys and games to media, beauty, and food-but all demonstrate remarkable skill in navigating a diverse media landscape with platforms and campaigns that deepen their brands' cultural impact, strengthen audience relationships, and achieve meaningful business outcomes. These leaders were selected based on the ambition, sophistication, innovation, and performance of their brand initiatives throughout the year."
"One of State Farm's best brand insights is that nobody cares about insurance until they need it. So CMO Kristyn Cook and her team help people care by creating advertising that is as entertaining as possible. Cook is strategic and ambitious. That means creating a hilarious tie-in with Apple's hit show Severance, enlisting Jason Bateman to be his own, less-than-ideal version of Batman for March Madness,"
CMO roles have become more complex and central to driving long-term business results. Honorees represent diverse product categories and demonstrate skill in navigating varied media landscapes with platforms and campaigns that deepen cultural impact and strengthen audience relationships. Selection criteria include ambition, sophistication, innovation, and measurable performance of brand initiatives. State Farm's CMO Kristyn Cook focuses on entertaining, culture‑paced advertising, celebrity tie‑ins, and creator-driven gaming competitions that achieved tens of millions of views and expanded to Prime Video. Other leaders used viral moments, value-driven marketing, and multi-year brand growth to strengthen relevance and commercial outcomes.
Read at Fast Company
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