"Cadillac's upcoming Formula 1 debut isn't just about building a car fast enough to compete with the world's best. It's about building a brand, one that feels as bold and innovative off the track as it does in the garage. To lead that charge, the team has named Ahmed Iqbal as its first Chief Marketing Officer. The former TikTok and Twitter executive steps into the role with a mission to turn Cadillac F1 into what he calls "America's home team.""
"His first job in automotive came during college, when his dad struck a deal while buying a Honda Accord: He'd sign the paperwork only if the dealer gave his son a summer job. That bargain landed Iqbal on the sales floor, where he spent his summers learning how the business really worked, from the rhythm of the showroom to what actually moves a customer to buy."
Ahmed Iqbal was named Cadillac F1's first Chief Marketing Officer with a mandate to build a bold, innovative brand on and off the track. The marketing approach prioritizes digital-first, creator-driven tactics focused on creators, community, culture, and storytelling rather than relying solely on traditional advertising or sponsorships. The objective is to position Cadillac F1 as America's home team and grow a new fan base online through cultural engagement and creator partnerships. Iqbal's background includes early hands-on sales experience and a seven-year tenure at Audi of America, where he developed a passion for storytelling and customer connection.
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