How GoodRx, Texas A&M, and 2 other brands are setting examples for U.S.-based companies

"GoodRx has built its brand equity by being present where its customers need it-the pharmacy counter. Over the past year, the prescription savings platform introduced a feature that gets users to engage with it even earlier, offering an e-commerce portal for pharmacies that allows patients to validate their prescription and pay the discounted GoodRx price online before picking up their medication IRL."

"After becoming the first brand to launch an FDA-cleared, over-the-counter pulse oximeter for infants-its Dream Sock baby monitor-in 2024, Owlet took its messaging to parents. The brand garnered 42 million impressions by using a network of parent influencers sharing real-life stories of how the connected sock, which works as a baby monitor with a base station and app, gives them piece of mind. It drove an additional 202 million social impressions with its content on Instagram and TikTok, including 115 million organic video views."

"The 2025 Brands That Matter United States honorees aren't just united by their shared geography-they are all identifying their target audience and meeting them exactly where they need to. Whether solving a uniquely American problem, as GoodRx does in addressing the cost of prescription drugs, or pioneering innovation that can help people globally like Owlet, these companies are showing how American brands can step up in authentic and impactful ways."

Brands identify target audiences and meet them where needed. GoodRx built brand equity at the pharmacy counter and added an e-commerce portal enabling patients to validate prescriptions and pay discounted GoodRx prices online before pickup. GoodRx launched a brand campaign starring the Savings Wrangler to highlight savings. Owlet launched an FDA-cleared over-the-counter infant pulse oximeter, the Dream Sock, and used parent influencers to generate millions of impressions and hundreds of millions of social views. Texas A&M emphasized community service and expanded YouTube content, becoming the most watched university online.

Read at Fast Company