AppsFlyer's Advanced SRN integrates with X Ads using deterministic attribution for users who provide device IDs, covering about 25% of iOS traffic. For users who do not share device IDs, privacy-compliant modeling is employed to measure conversions. This dual methodology fosters accurate and responsible measurement, offering advertisers clarity and control within the iOS measurement stack. Advertisers utilizing the SSOT framework have experienced a notable average reduction of 27% in effective cost per install (eCPI).
The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic.
For the majority of users who don't share their device IDs, AppsFlyer applies privacy-compliant modeling to ensure those conversions are measured and fueled into the attribution logic.
By combining these two methodologies within AppsFlyer's privacy-centric attribution engine, the Advanced SRN offers advertisers the best of both worlds and provides complete, accurate, and responsible measurement for all scenarios.
According to AppsFlyer data, advertisers using SSOT have seen effective cost per install (eCPI) drop by an average of 27%, thanks to better, more accurate optimization signals.
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